Lead Acquisition Marketing Manager owning and scaling third - party lead acquisition programs at Lower. Responsible for managing vendor relations, budget optimization, and performance analysis.
About the role
- Execute cross-functional marketing campaigns supporting sales of Transamerica’s life insurance products. Manage digital marketing components and evaluate project effectiveness with creative team collaboration.
Responsibilities
- Execute cross-functional marketing campaigns to support the sale of company products and services in life insurance.
- Manage digital and promotional activities related to strategy, execution and reporting.
- Handle multiple components of marketing campaigns for all mediums, including websites, social media, blogs, email and collateral.
- Participate in discussions on marketing planning, campaign development, and program execution.
- Help evaluate project effectiveness using qualitative and quantitative methods.
- Partner with the creative team to create marketing assets and copy for assigned campaign work.
- Adhere to established processes and workflows related to end-to-end campaign strategy and execution.
- Assist in campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans.
- Partner closely with Sales and Product partners to develop and execute campaigns.
Requirements
- Bachelor’s degree in marketing, business, communications, or equivalent experience
- Two years of experience in marketing communications, digital marketing or project management
- Experience executing digital campaigns and marketing programs
- Moderate understanding of traditional and digital platforms
- Technical acumen
- Creative thinker
- Excellent communication and relationship building skills
- Organizational skills and the ability to manage multiple projects in a fast-paced environment
- Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
- Financial services industry experience
Benefits
- Competitive Pay
- Bonus for Eligible Employees
- Benefits Package
- Pension Plan
- 401k Match
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employee Discounts
- Career Training & Development Opportunities
- Health and Work/Life Balance Benefits
- Paid Time Off starting at 160 hours annually for employees in their first year of service.
- Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
- Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
- Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
- Adoption Assistance
- Employee Assistance Program
- Back-Up Care Program
- PTO for Volunteer Hours
- Employee Matching Gifts Program
- Employee Resource Groups
- Inclusion and Diversity Programs
- Employee Recognition Program
- Referral Bonus Programs
Job title
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