Lead Acquisition Marketing Manager owning and scaling third - party lead acquisition programs at Lower. Responsible for managing vendor relations, budget optimization, and performance analysis.
About the role
- Marketing Manager leading storytelling strategies at a mission-driven mental health organization. Crafting marketing initiatives and content to engage diverse audiences for organizational growth.
Responsibilities
- Own and execute core marketing initiatives that elevate The Dorm’s brand, visibility, and impact across digital channels, partnerships, and community touchpoints.
- Develop and guide strategic content and campaign efforts that communicate complex clinical work in clear, compelling, and accessible ways for both B2B and B2C audiences.
- Create and manage branded, search-optimized content including campaign copy, social media, website updates, blogs, case studies, and educational collateral.
- Collaborate cross-functionally with clinical, outreach, research, and leadership teams to ensure marketing efforts are aligned with organizational priorities and growth goals.
- Plan, support, and project-manage internal community events, external brand partnership events, and the development of on-site and experiential marketing assets to support in-person engagement.
- Monitor, analyze, and report on the effectiveness of cross-channel campaigns using KPIs and analytic tools, translating insights into recommendations and improvements.
- Research market trends, customer behavior, and the mental health treatment competitive landscape to inform marketing strategies and inspire future efforts.
- Identify and implement efficiencies and best practices to improve marketing workflows, data organization, and reporting across initiatives.
- Support with mentoring marketing interns, as needed.
Requirements
- Bachelor's degree in Marketing/Communications/Journalism or a related field preferred
- Demonstrated ability to work independently while collaborating effectively within a team.
- Strong organizational skills and attention to detail, with a proactive and self-starter work style.
- Exceptional writing and communication skills, with the ability to adapt tone and voice across audiences.
- Proficiency in analyzing marketing data (i.e. from Google Analytics/Email or Social Insights) and derive strategic insights to inform decision-making.
- Proficiency with Google Workspace tools (Sheets/Docs/Slides/Drive) required.
- Experience and comfort on a variety of social media platforms (Instagram, LinkedIn, YouTube, X, TikTok and Facebook) and project management tools (Asana, CODA) and design tools (Canva, Figma).
- Ability to work a hybrid schedule with a minimum of two days onsite.
Benefits
- Full benefits including comprehensive medical, dental, vision and a 401K with up to 3% company match, fully vested after 3 years
- Flexible PTO - for a team that’s rested, recharged and feeling their best
- Flexible, creative, team-based work environment in the heart of New York City and in an inspiring, centrally-located therapeutic setting
- Limitless opportunities to expand your impact: work with our research team; support our groundbreaking student scholarship program; be featured in the media on topics that matter; or pilot a new treatment group – At The Dorm, it's all possible!
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Execute cross - functional marketing campaigns supporting sales of Transamerica’s life insurance products. Manage digital marketing components and evaluate project effectiveness with creative team collaboration.
Marketing Strategy Manager responsible for owning marketing strategy for non - residential customer groups. Leading initiatives that drive brand growth and customer engagement within Ferguson.
Administrative support for Vendor Development Managers at TIM, a leading IT distributor in Wiesbaden. Responsibilities include registration of IT projects, data transfer, and newsletter creation.
Consumer Marketing Coordinator supporting consumer marketing team for Northern Europe at ResMed. Managing operations and coordinating marketing projects across products in multiple markets.
Werkstudent im Marketing bei GRÄFE UND UNZER, Erstellung von 3D Cover und Verkaufsunterlagen. Arbeiten in einem kollegialen Umfeld mit flexiblen Arbeitszeiten.
Intern in the commercial sector focusing on marketing and public relations at Omexom EBEHAKO GmbH in Zwickau. Engage in practical tasks and gain insights into various business areas.
Trade Marketing Manager at mera, developing and implementing marketing strategies and campaigns for brand success. Collaborating closely with sales and brand management teams in a dynamic work environment.
Senior Marketing Manager defining marketing strategy for GSS's transformation in fintech. Driving brand awareness and engagement through innovative campaigns and market positioning.
Intern in Marketing and Communication at Etam Spain supporting the communication team. Involved in key marketing tasks like trade marketing, influencer management, and logistics.