Lead Acquisition Marketing Manager owning and scaling third - party lead acquisition programs at Lower. Responsible for managing vendor relations, budget optimization, and performance analysis.
About the role
- Marketing Strategy Manager responsible for owning marketing strategy for non-residential customer groups. Leading initiatives that drive brand growth and customer engagement within Ferguson.
Responsibilities
- Owning the marketing strategy for assigned verticals/customer groups
- Leading customer marketing communications and engagement programs aligned with business group
- Building measurable marketing programs generating brand awareness and driving growth of services and products
- Drafting marketing plans and demand generation campaigns
- Analyzing customer insights to build successful strategies
- Financially responsible for the customer group marketing budget
- Serving as a primary communicator within marketing for strategic department partners
- Cultivating strong relationships with vendor partners supporting Non-Residential customer groups
- Hosting quarterly marketing reviews and preparing marketing team meetings
Requirements
- Bachelor’s Degree in related field; or equivalent B2B marketing work experience
- 10+ years’ experience in B2B marketing; preferably supporting complex, project-driven or Non-Residential markets
- Strong Non-Residential Ferguson experience ideal
- Strong oral and written communication skills
- Ability to work both independently and within a team
- Previous team leadership experience, with an ability and passion for talent development
- Consistent record of developing and implementing successful B2B marketing campaigns that drive business results
- Strong analytical skills, with the ability to use data to drive decision-making and optimize campaign performance
- Working knowledge of MS Office 365 software.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- Life insurance
- 401(k) with company match
- Mental health coverage
- Gender affirming and family building benefits
- Paid parental leave
- Associate discounts
- Community involvement opportunities
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