Hybrid Health Marketing Specialist

at City of Toronto

• Job title: Health Marketing Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$48 - CA$52 per hour
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Health Marketing Specialist designing communication strategies to improve community health outcomes for Toronto Public Health. Managing marketing approaches across multiple platforms.

Responsibilities

• To design communication strategies and tools to affect positive community health and lifestyle outcomes, using a diverse range of multi-platform health communications and marketing approaches.
• Provides guidance and advice to program managers regarding effective communication strategies.
• Conducts risk assessments for all communication initiatives and recommends risk mitigation tactics.
• Controls all aspects of the campaign/portfolio.
• Monitors project process and ensures critical timelines are met.
• Ensures all communication, marketing and promotional initiatives meet accessibility and equity standards.
• Liaises closely with program managers and staff to design innovative marketing strategies.
• Ensures the client is continually made aware of the status of the project, especially milestones and issues.
• Ensures that complex public health data and information is appropriately translated into plain language for target audiences and that it conveys the appropriate messaging.
• Ensures all necessary components of the campaign/portfolio are delivered on schedule and on budget.
• Develops innovative content for online and traditional media.
• Ensures the effective and strategic delivery of communication products.
• Liaises with external marketing agency of record, where applicable.
• Maintains knowledge of current industry best practices and new techniques used in health marketing and communications.
• Maintains the integrity of and works to improve the Toronto Public Health brand.
• Conducts thorough evaluations of campaigns to determine effectiveness, provide insights and support evidence-based decision making.

Requirements

• A Baccalaureate degree in marketing, journalism, communications, or the equivalent combination of education and experience.
• Considerable experience in marketing and/or strategic communications.
• Considerable experience preparing effective communication strategies that support the organization’s goals and objectives.
• Considerable experience with traditional and social media best practices.
• Considerable experience developing a variety of communication materials that engage diverse audiences.
• Considerable experience managing large communication projects or social marketing campaigns.
• Excellent writing, verbal and editing skills.
• Knowledge of industry best practices, accessible and inclusive communications.
• Excellent organizational skills, time management, analytical skills and attention to detail.
• Ability to perform research and evaluate campaigns to support evidence-based decision making.
• Ability to interpret complex concepts and translate the information into plain language.

Benefits

• Accommodation available upon request
• Equity, Diversity and Inclusion commitment