Marketing Expert focused on developing and executing marketing strategies for KWS in Austria. Involves brand positioning, customer segmentation, and managing digital campaigns.
About the role
- Health Marketing Specialist designing communication strategies to improve community health outcomes for Toronto Public Health. Managing marketing approaches across multiple platforms.
Responsibilities
- To design communication strategies and tools to affect positive community health and lifestyle outcomes, using a diverse range of multi-platform health communications and marketing approaches.
- Provides guidance and advice to program managers regarding effective communication strategies.
- Conducts risk assessments for all communication initiatives and recommends risk mitigation tactics.
- Controls all aspects of the campaign/portfolio.
- Monitors project process and ensures critical timelines are met.
- Ensures all communication, marketing and promotional initiatives meet accessibility and equity standards.
- Liaises closely with program managers and staff to design innovative marketing strategies.
- Ensures the client is continually made aware of the status of the project, especially milestones and issues.
- Ensures that complex public health data and information is appropriately translated into plain language for target audiences and that it conveys the appropriate messaging.
- Ensures all necessary components of the campaign/portfolio are delivered on schedule and on budget.
- Develops innovative content for online and traditional media.
- Ensures the effective and strategic delivery of communication products.
- Liaises with external marketing agency of record, where applicable.
- Maintains knowledge of current industry best practices and new techniques used in health marketing and communications.
- Maintains the integrity of and works to improve the Toronto Public Health brand.
- Conducts thorough evaluations of campaigns to determine effectiveness, provide insights and support evidence-based decision making.
Requirements
- A Baccalaureate degree in marketing, journalism, communications, or the equivalent combination of education and experience.
- Considerable experience in marketing and/or strategic communications.
- Considerable experience preparing effective communication strategies that support the organization’s goals and objectives.
- Considerable experience with traditional and social media best practices.
- Considerable experience developing a variety of communication materials that engage diverse audiences.
- Considerable experience managing large communication projects or social marketing campaigns.
- Excellent writing, verbal and editing skills.
- Knowledge of industry best practices, accessible and inclusive communications.
- Excellent organizational skills, time management, analytical skills and attention to detail.
- Ability to perform research and evaluate campaigns to support evidence-based decision making.
- Ability to interpret complex concepts and translate the information into plain language.
Benefits
- Accommodation available upon request
- Equity, Diversity and Inclusion commitment
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