Google Marketing Technology & Data Consultant representing Caterpillar's Google Marketing Platform suite. Focusing on Google Analytics to enhance digital solutions for customers and dealers.
About the role
- Senior Marketing Manager at HarperCollins managing marketing campaigns for Zondervan Books. Developing strategies, managing budgets, and collaborating with authors and team members.
Responsibilities
- Develops, implements, and manages comprehensive marketing campaigns for assigned authors, titles and genres.
- Develops Objectives and Strategies to reach desired target markets through a variety of marketing and digital tactics.
- Identifies comparable authors and titles as well as messaging and tangible selling hooks.
- Manages budget development and expense projections for assigned campaigns.
- Leverages best practices in digital and traditional marketing methods to maximize unit sales and revenue.
- Identifies media partners and execute media buys.
- Works closely with teammates to execute digital and publicity tactics, managing deadlines and deliverables.
- Directs development of creative and sales assets to meet communications goals.
- Manages author relationships and ensures clear project management across author and agency team members.
- Analyzes marketing campaign results and makes recommendations for adjustments and key learnings based on those results.
- Participates in the planning and preparation for all sales conferences, presenting the marketing portion of certain titles during the conference.
- Prepares marketing and publicity updates for distribution to internal stakeholders.
- Actively participates in the acquisition process, reviewing potential titles for potential marketing success and participating in author acquisition calls.
- Processes, manages, and tracks invoices through internal cost systems.
- Monitors process, progress, and results.
- Maintains projection sheets for all active books/projects.
- Tracks commitments against budget, identifying opportunities and challenges for marketing team actions.
- Additional team responsibilities as assigned.
Requirements
- 5-6 years of experience in marketing, publicity, or other communications field
- B.A. in Marketing, Communications, Publicity or related field
- Understanding of marketing, brand management, and publicity
- Knowledgeable in digital marketing & analytics best practices
- Preferred: Book publishing and Christian audience experience
- Experience in client-service role
- Existing relationships with advertising reps and media outlets
- Strong communication skills
- Teamwork
Benefits
- None listed
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Data Integration & Adoption Consultant at Caterpillar Inc. focusing on integrating Google Analytics with marketing platforms and enhancing customer experiences.
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