Hybrid Senior Marketing Manager

at HarperCollins Publishers

• Job title: Senior Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Nashville, United States

About the role

• Senior Marketing Manager at HarperCollins managing marketing campaigns for Zondervan Books. Developing strategies, managing budgets, and collaborating with authors and team members.

Responsibilities

• Develops, implements, and manages comprehensive marketing campaigns for assigned authors, titles and genres.
• Develops Objectives and Strategies to reach desired target markets through a variety of marketing and digital tactics.
• Identifies comparable authors and titles as well as messaging and tangible selling hooks.
• Manages budget development and expense projections for assigned campaigns.
• Leverages best practices in digital and traditional marketing methods to maximize unit sales and revenue.
• Identifies media partners and execute media buys.
• Works closely with teammates to execute digital and publicity tactics, managing deadlines and deliverables.
• Directs development of creative and sales assets to meet communications goals.
• Manages author relationships and ensures clear project management across author and agency team members.
• Analyzes marketing campaign results and makes recommendations for adjustments and key learnings based on those results.
• Participates in the planning and preparation for all sales conferences, presenting the marketing portion of certain titles during the conference.
• Prepares marketing and publicity updates for distribution to internal stakeholders.
• Actively participates in the acquisition process, reviewing potential titles for potential marketing success and participating in author acquisition calls.
• Processes, manages, and tracks invoices through internal cost systems.
• Monitors process, progress, and results.
• Maintains projection sheets for all active books/projects.
• Tracks commitments against budget, identifying opportunities and challenges for marketing team actions.
• Additional team responsibilities as assigned.

Requirements

• 5-6 years of experience in marketing, publicity, or other communications field
• B.A. in Marketing, Communications, Publicity or related field
• Understanding of marketing, brand management, and publicity
• Knowledgeable in digital marketing & analytics best practices
• Preferred: Book publishing and Christian audience experience
• Experience in client-service role
• Existing relationships with advertising reps and media outlets
• Strong communication skills
• Teamwork

Benefits

• None listed