Marketing Manager responsible for managing Delta Dental's website with Adobe Experience Manager. Driving digital marketing initiatives and ensuring alignment with brand goals.
JI
Onsite Senior Marketing Manager, Consumer Goods and Services
Posted yesterday
About the role
- Senior Marketing Manager at JLL developing marketing strategies for Consumer Goods & Services division. Collaborating with stakeholders to enhance reputation and drive demand generation initiatives.
Responsibilities
- Create and execute the go-to-market marketing strategy and plan for the industry in alignment with our Work Dynamics Consumer Goods & Services division’s business priorities and goals
- Drive the strategy and development of strategic integrated marketing programs to continue to build our brand in the industry and results in marketing generated revenue
- Develop and execute messaging, positioning and go-to-market strategies for our portfolio of solutions – ensuring all externally facing messaging is aligned to our key messages and reflect JLL’s unique ability to address the needs of our customers
- Manage the spend, invoice tracking and payment of vendors in line with the marketing budget for the industry
- Monitor market and industry trends that could affect client needs and act as an industry subject matter expert
- Partner with our Centers of Excellence to execute the marketing plans and strategies – including coordination of logistics and timing for tactics like webinars, podcasts, videos, media interviews, social media, events, speaking engagements, etc.
- Lead and manage the creation of relevant industry content to support go-to-market activities (Client stories, videos, blogs, white papers, webinars, sponsored content, etc)
- Work with the business, product, marketing and sales leaders to shape campaign themes across a yearlong+ timeframe
- Enhance and measure the effectiveness of our industry .com presence
- Act as a point of escalation during the campaign planning, development, execution and optimization process
- Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge
- Collaborate with partners in sales enablement and marketing operations on a well-defined plan for activating content for lower funnel sales initiatives
- Develop and distribute internal marketing materials and presentations to promote a common understanding of the industry strategy and vision to key business line stakeholders and groups
Requirements
- Bachelor’s degree in marketing, communications, business or related field
- 8+ years of b-to-b marketing experience
- Proven experience working with multiple marketing and sales functions to deliver superior results
- Experience in industry GTM strategy in consumer products or for a real estate firm is a plus
- Proficient in CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
- Customer and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
- Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
- Experience creating and implementing proven successful demand creation and lead nurturing programs
- Team player with cross-functional project leadership skills, collaboration
- Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements.
Benefits
- 401(k) plan with matching company contributions
- Comprehensive Medical, Dental & Vision Care
- Paid parental leave at 100% of salary
- Paid Time Off and Company Holidays
- Early access to earned wages through Daily Pay
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