Marketing Analyst responsible for planning and executing marketing strategies at PUCPR's School of Fine Arts. Collaborating with multiple departments to strengthen branding and communication efforts.
About the role
- Marketing Expert focused on developing and executing marketing strategies for KWS in Austria. Involves brand positioning, customer segmentation, and managing digital campaigns.
Responsibilities
- Develop and implement a forward-looking marketing strategy for the Austrian market
- Design and execute targeted campaigns to increase brand awareness
- Analyze market, customer, and competitor data and derive relevant actions
- Develop and optimize customer segments, customer journeys, and CRM activities
- Take ownership of the further development and customization of Salesforce for the Austrian market
- Ensure optimal integration of Salesforce into marketing and sales processes
- Closely coordinate with all business units regarding planning, budgets, and KPI management
- Responsible for budget and marketing controlling
- Coordinate events such as trade shows and specialist conferences
- Foster a cross-cultural and innovative team culture
Requirements
- Degree or equivalent qualification in marketing and/or agribusiness
- Experience in strategic and operational marketing (online & offline), ideally in the agricultural sector
- Strong understanding of the connection between marketing and business strategy
- High IT affinity and responsibility for the development of Salesforce and CRM systems
- Independent, goal-oriented working style with pronounced initiative and decisiveness
- Excellent communication skills in German and English and experience in international collaboration
- Willingness to travel (approx. 5–10%, international) and a valid Class B driving license
Benefits
- Flexible working hours with the option for remote work
- An exceptionally interesting and varied role in an international environment with the opportunity to contribute innovative ideas
- As a family-owned company, we live by the values of team spirit, closeness and trust, independence, and foresight – a culture that is actively practiced, for example through an open and friendly working atmosphere
- Under the motto “Make Yourself Grow!” we support individual professional and personal development
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