Field Marketing Specialist supporting real estate agents in Pittsburgh, PA, using Coldwell Banker’s programs and technology. Focusing on marketing strategy to enhance agent business.
About the role
- Senior Marketing Specialist driving engagement and pipeline growth for high-value Strategic Accounts. Collaborating with Sales teams to develop actionable multi-channel marketing campaigns.
Responsibilities
- Work directly with the Associate Director and Sales Team to understand business priorities
- Develop and document comprehensive, multi-channel ABM campaign plans
- Assist the Associate Director in managing program budgets and coordinating resources
- Serve as the primary orchestrator for all campaign elements
- Collaborate with Content and Product Marketing teams to customize existing assets
- Create and deliver critical sales enablement materials
- Work closely with the ABM Paid Specialist to ensure paid media tactics are aligned
- Define, monitor, and report on account-centric KPIs
Requirements
- Minimum 4+ years of B2B marketing or campaign experience
- Demonstrated experience in Account-Based Marketing (ABM) methodology
- Proven ability to project manage complex, multi-channel marketing programs
- Strong collaboration skills and a track record of building effective interlocks and alignment with Sales teams
- Proficiency in marketing technology stack, including Google Ads, CRM (e.g., Salesforce), ABM platforms (e.g., DemandBase or 6Sense) and Marketing Automation (e.g., Pardot).
Benefits
- Medical, Dental, & Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
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