Marketing and Communications Manager developing B2B strategies for a Berlin-based SaaS startup managing digital time recording. Collaborating with internal and external stakeholders to enhance communication and marketing effectiveness.
Responsibilities
Develop and implement a comprehensive marketing and communications strategy in a B2B context
Establish and manage our press and PR activities
Work closely with external agencies (SEA/SEO), including their coordination and performance monitoring
Create campaign and budget plans as well as reporting
Maintain the website and design landing pages and whitepapers aimed at lead generation
Requirements
Proven experience in B2B marketing, preferably in SaaS or with digital products
Strong understanding of communication, positioning, and storytelling
Experience collaborating with agencies and a basic understanding of SEA/SEO and associated KPIs
Hands-on, results-oriented, with a structured working style and perseverance
Prior experience in the construction industry, trades, or related sectors is advantageous but not required
Native-level German and good English skills
Benefits
Significant role in building the structure and marketing function as well as the communication strategy of a young startup
Hybrid working model with an office in Berlin and remote work by arrangement; flexible working hours
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