Hybrid Vice President, Product Lifecycle

at The Walt Disney Company

• Job title: Vice President, Product Lifecycle
• Job type: Full Time
• Experience level: Lead
• Salary: $277,500 - $372,100 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Ruby on Rails
• Location requirements: Hybrid, Santa Monica, United States

About the role

• Vice President leading marketing technology strategy for Disney's media brands. Focusing on audience identity and marketing performance measurement at global scale.

Responsibilities

• Define and execute the global marketing technology strategy, focusing on audience identity, unified messaging, creative velocity, experimentation, and performance measurement.
• Lead and mentor senior MarTech leaders, overseeing teams responsible for Disney’s Unified Messaging Platform (UMP) and Prestream Content Promotion.
• Drive innovation in privacy-safe marketing systems, ensuring compliance and trust across all channels (email, push, in-app, SMS).
• Champion creative and technical excellence, building modular creative systems and feedback loops powered by GenAI and secure rails.
• Establish and communicate clear KPIs aligned with business goals, connecting marketing spend to outcomes through advanced measurement frameworks (MMM, MTA, incrementality testing).
• Foster a culture of experimentation and learning, deploying portfolio testing, guardrails, and rapid feedback to optimize campaign performance.
• Collaborate cross-functionally with product, engineering, marketing, legal, finance, and executive sponsors to deliver cohesive, impactful solutions.
• Promote consumer-centricity and innovation, ensuring every campaign delivers the right promise to the right guest at the right time.

Requirements

• 15+ years of marketing technology leadership experience, with a track record of driving measurable growth at scale for global consumer brands.
• Deep expertise in audience identity, unified messaging platforms, privacy compliance, and creative systems.
• Proven capability in leading and scaling global MarTech teams, managing complexity across international markets and technology platforms.
• Exceptional analytical and strategic skills, with experience in experimentation, measurement, and performance optimization.
• Outstanding communication and interpersonal skills, able to articulate vision and influence senior executives and cross-functional partners.
• Demonstrated success in talent attraction, mentorship, and development of high-performing teams.
• BS/BA required.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.