Inbound & Customer Marketing Manager designing Lifecycle Marketing strategies at an expanding EdTech project. Focused on converting a large database into active students and recurring revenue.
About the role
- Analyst managing customer marketing and experience solutions for Motz, a digital transportation company. Driving customer satisfaction and strategic initiatives within product and logistics sectors.
Responsibilities
- Translate identified pain points and opportunities into solution proposals (technology, processes, and services).
- Support the prioritization of initiatives based on impact and urgency from the customer's perspective.
- Ensure the customer's perspective is reflected in solution development across Motz's various teams.
- Structure and package internal solutions into coherent value propositions for different customer profiles.
- Conduct research and competitive benchmarking to develop perceived-value comparisons.
- Plan and execute Go-to-Market (GTM) strategies, using the 5 Ps of Marketing.
- Produce communication and training materials for internal and external launches.
- Lead launch governance rituals (follow-up meetings, success-metric checks, feedback collection).
- Connect market and customer feedback to internal teams, feeding the continuous improvement cycle.
- Document success stories and friction points, turning them into social proof and learnings for solution evolution.
Requirements
- Bachelor's degree in Business Administration, Marketing, Communications, or related fields.
- Experience with customer journey mapping.
- Data analysis skills, with proficiency in Excel or equivalent.
- Knowledge of product launch and packaging strategies.
- Customer satisfaction and experience research (NPS, CSAT, CES, interviews, focus groups).
- Experience developing and delivering presentations.
- Excellent interpersonal, verbal, and written communication skills.
- Familiarity with Office 365, particularly Outlook, Excel, and PowerPoint.
- Previous experience in product and/or customer marketing roles.
- Experience in the transportation and logistics sector.
- Familiarity with product development processes and technological solutions.
- Strong customer orientation, with empathy and active listening skills.
- Critical and analytical thinking combined with strategic vision.
- Creativity to propose solutions and compelling narratives.
- Ability to work cross-functionally, interacting with multiple areas (Product, Operations, Commercial/Sales, Tech).
- Continuous desire to update and expand knowledge.
Benefits
- Flexible meal and food allowance (usable as you prefer and not deducted during vacation).
- Health insurance (for you and your dependents).
- Dental insurance (for you and your dependents).
- Two monthly sessions with a psychologist (free of charge).
- Two monthly sessions with a nutritionist (covered by Motz).
- Discounts at various pharmacies nationwide.
- Wellhub (health and wellness support).
- Wellness moments (weekly workplace exercise sessions to keep you moving).
- Life insurance.
- Variable compensation tied to role and achievement of goals.
- Tuition discounts at partner universities (to advance your career).
- Partnership with language schools (to develop and improve a second language).
- Partnership with an amusement park (enjoy a day out with someone you care about).
- Travel at reduced rates with Motz's partner travel agency.
- Rent a car with exclusive discounts.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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