Internship position at Webedia engaging in data analysis and marketing insights in digital media. Located in São Paulo with a commitment to diversity and inclusion.
About the role
- Digital Lifecycle Marketing Manager focusing on paid media and email nurture program optimization. Collaborating with teams to drive engagement and conversions for marketing efforts.
Responsibilities
- Serve as the primary point of contact for the paid media agency, managing the day-to-day relationship, campaign briefs, and performance feedback loops to ensure alignment with pipeline goals
- Build and continuously optimize lead nurture programs for paid audiences to accelerate conversion to opportunity
- Lead the development, execution, and optimization of email and lifecycle nurture campaigns within HubSpot and Gong
- Drive collaboration with Demand Generation to develop and optimize pre- and post-event nurture programs
- Analyze campaign performance data and translate insights into strategic recommendations
Requirements
- 4–6 years of experience in performance marketing, digital marketing, or a related role
- Hands-on experience with a marketing automation platform such as HubSpot, Marketo, or Salesforce Account Engagement (Pardot)
- Strong analytical mindset with the ability to interpret performance data across paid and lifecycle programs, identify trends, and translate insights into clear recommendations
- Experience building and optimizing email nurture programs, with a solid understanding of segmentation, personalization, and funnel-stage messaging
- High attention to detail with strong organizational skills and the ability to manage multiple programs and priorities simultaneously
- Strong cross-functional collaborator, comfortable working across marketing, demand generation, and business development teams.
Benefits
- Generous Paid Time Off
- Extended Parental Leave
- Robust Health Coverage
- Accelerated Learning Paths
- Team Wellness Initiatives
- Company-wide Events
- Employee Resource Groups
- Recognition awards
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