Lifecycle Marketing Specialist at Xero focusing on personalized marketing journeys. Collaborating with teams to enhance customer engagement using various marketing channels.
About the role
- Senior Marketing Analyst at Vivo Empresas focusing on B2B communication strategies and institutional reputation management across multiple channels. Planning and executing integrated events and marketing initiatives to generate business opportunities.
Responsibilities
- Plan and execute 360° communication strategies focused on relationship building, institutional reputation and lead generation, working in an integrated way with internal teams, partners and agency.
- Plan and coordinate direct marketing activities, including:
- relationship workflows and drip campaigns
- customer journeys
- online and offline media campaigns
- development of relationship and sales materials for the commercial team
- Act as the B2B marketing focal point for institutional positioning initiatives at Vivo Empresas.
- Plan and support the execution of corporate events (sponsored, internal or in partnership), ensuring strategic alignment, delivery quality and consistency with the brand's institutional narrative.
- Develop content, presentations and speeches for executives for panels, talks and events, ensuring clarity, impact and consistency with the brand positioning.
- Coordinate the creation of content and visual materials for trade shows, events and institutional activations, ensuring audience relevance and brand consistency.
- Be responsible for: evolution projects and structural changes, content management and maintenance, creation of new pages and creative asset management.
- Monitor website performance metrics monthly, proposing continuous improvements based on data and user behavior.
- Manage the results of communication channels and initiatives, including continuous KPI monitoring, performance analyses, and proposals for optimization and continuous improvement.
- Ensure organization, planning and management of multiple simultaneous demands.
Requirements
- Solid experience in Marketing and Communications;
- Completed higher education (Bachelor's degree) in Journalism, Communications, Marketing, Advertising or related fields;
- Excellent writing skills and ease in developing written content and executive presentations;
- Proficiency in Microsoft Office (PowerPoint, Word and Excel);
- Analytical, organized, proactive and creative profile, with a strong sense of responsibility;
- Ability to work autonomously, with strategic vision and the ability to translate strategy into action;
- Advanced/Fluent English;
- Knowledge of email marketing tools is desirable.
Benefits
- Choose the benefits that best suit you and your dependents through a digital platform with multiple categories including gym, meal voucher, food voucher, pharmacy assistance, health insurance, dental insurance and life insurance;
- Company mobile phone: a brand-new smartphone provided to you;
- Unlimited voice and data plan — including 5G on Vivo's network;
- Exclusive Vivo offers with special discounts on landline, broadband, TV and apps;
- Eligible to receive an annual bonus or PPR (profit-sharing/performance bonus);
- Plan for your future through a private pension plan;
- Have children? Receive a subsidy to help with school, daycare or nanny expenses;
- Work in an environment that respects your personality, dress style and individuality so you can be authentic. #VemdeVocê
- Work remotely up to 2 days per week. #Mobility
- Flexible working hours;
- Enjoy a day off to celebrate your birthday (Day off);
- Participate in one of the largest corporate volunteer programs to help make a difference in the world;
- Take advantage of our Educational Development Program offering partnerships with educational institutions at a discount, certifications and online courses;
- Accelerate your career through our Internal Recruitment Program, in Brazil or abroad—after all, we are present in more than 17 countries! #VivoMinhaCarreira
- Access a range of initiatives to improve your physical, emotional and social well-being through our #VivoBemEstar program, which offers access to nutritionists, psychologists, social services, telemedicine and more.
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