Inbound & Customer Marketing Manager designing Lifecycle Marketing strategies at an expanding EdTech project. Focused on converting a large database into active students and recurring revenue.
About the role
- Associate Marketing Manager responsible for driving marketing campaigns for Questex’s events and editorial websites. Supporting marketing team members and analyzing data for growth strategy.
Responsibilities
- Help drive attendee goals and revenues for in person/virtual events and awards programs, working to support senior members of the marketing team
- Help support sales team and their sponsorship revenue efforts by providing collateral and other tools
- Support the senior marketing team members with execution of marketing tasks as part of overall marketing campaigns
- Execute multi-channel marketing campaigns via digital marketing, email, website, social media, public relations, delegate sales and advertising.
- Data analysis of marketing campaigns for strategic growth of events, including benchmarking for attendees and revenues.
- Communicating with production, audience development/database, operations and other internal teams regarding deadlines, attendee revenue updates and other pertinent information.
- Work with internal design team to ensure all marketing communications, websites and more are in alignment with brand positioning.
Requirements
- Bachelor’s degree in Marketing or related field
- Minimum of 2 years of experience.
- B2b media or events experience is preferred.
- Strong project management
- Strong analytical skills
- Experience in HTML, Adobe Photoshop and with marketing automation software or email services providers a plus.
- Strong working knowledge of the entire Microsoft Suite (specifically)
Benefits
- Vacation - 15-20 days depending on years of service
- 12 Paid Holidays
- Health and Welfare Benefits (medical, dental, vision, life, and others)
- FitOn Health, access to a leading digital wellness platform that offers premium online classes
- Cariloop Membership Program to help support employees with the complexities of caregiving
- Parental Leave
- Online Educational Learning Library of over 16,000 courses for employees to enhance and develop their skills
- Access to Mental Health Resources-Talkspace, & Employee Assistance Program
- 401k, with Matching Contributions to include educational webinars sponsored by our 401K partner
- Mission-driven culture with an enthusiastic, professional team
- Work-life balance
- Discounts through various partnerships
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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