Sales Associate providing genuine customer experiences at Anthropologie. Engaging customers, supporting sales, and maintaining store standards in Alexandria, Virginia.
TD
Hybrid Marketing Targeting Strategy & Campaign Delivery Manager – Salesforce Data Cloud, Marketing Cloud
Posted 1 hour ago
About the role
- Marketing Targeting Strategy & Campaign Delivery Manager managing marketing campaigns via Salesforce Data Cloud and Marketing Cloud. Collaborating with stakeholders to deliver data-driven targeting strategies and insights.
Responsibilities
- Support data driven targeting strategies and execute marketing campaigns thru Salesforce Data Cloud and Marketing Cloud Platform
- Work closely with multiple stakeholders including Marketing Planners and Business Line
- Translate strategy recommendations into marketing campaign data specifications
- Use Salesforce Data Cloud to build Segments and calculated insights
- Use Salesforce Marketing Cloud for campaign configuration and journey build out
- Develop and configure dynamic content, Personalization requirements, messaging/activities across channels
- Generate relevant analytical insights for business issues and identify opportunities to drive business growth
Requirements
- Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science)
- Graduate's degree preferred with either progressive project work experience, or; 5+ year of relevant experience
- Hands on experience in executing marketing campaigns with Salesforce Data Cloud, Salesforce Marketing Cloud, and Salesforce Loyalty Management
- SFMC Administrator Certification and SFMC Email Specialist Certification
- Experience using SQL, JSON, and Amp script
- Experience using analytical tools such as SAS, Python or R in formulating relevant and meaningful data analysis
- Experience in leveraging marketing segmentation techniques using customer and prospect data for targeting campaigns
Benefits
- Health and well-being benefits
- Savings and retirement programs
- Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
- Banking benefits and discounts
- Career development opportunities
- Reward and recognition programs
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