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About the role
- Marketing Manager leading initiatives at Tapas Entertainment to engage readers and expand brand presence. Collaborating with teams to develop marketing strategies for webcomics and web novels.
Responsibilities
- Develop and execute marketing strategies to strengthen Tapas’ presence in the U.S. and drive measurable audience growth across webcomics and web novels.
- Manage and mentor the marketing team, providing strategic direction while delegating day-to-day execution.
- Represent Tapas in strategic discussions with key stakeholders from our parent company in South Korea, providing U.S. market insights, campaign performance reports, and recommendations for future opportunities.
- Oversee campaign planning and creative direction for new launches, events, and platform initiatives, ensuring alignment with business goals and brand identity.
- Partner with Content, Design, and Operations teams to align marketing initiatives with Tapas’ overall business goals.
- Review campaign performance, identify key insights, and guide the team in refining strategies to drive engagement and retention.
- Shape and evolve Tapas’ brand identity while cultivating strong community engagement on social platforms that foster lasting connections with readers and creators.
Requirements
- 6–9 years of experience in marketing, digital media, or related fields (entertainment or publishing experience preferred).
- Proven track record of developing and executing marketing campaigns for digital platforms, apps, or online publishers.
- Data-driven mindset with the ability to translate analytics and insights into actionable strategies.
- Strong understanding of Korean webcomics and culture, with additional familiarity or interest in manga and anime preferred.
- Bonus: Familiarity with the U.S. comics or publishing landscape.
- Bonus: Ability to understand or speak Korean (a plus, not required).
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