Digital Personalization Manager driving end - to - end personalized communication in Digital Banking. Identify use cases and work closely with CRM, Analytics, Content, and IT teams.
About the role
- Senior Product & Proposition Manager leading Barclays in transforming customer engagement for Current Accounts. Working across design, analytics, marketing, and engineering to enhance onboarding experiences.
Responsibilities
- Manage and develop existing and new products and/or services.
- Ownership of related customer and colleague journeys.
- Develop product strategy and drive change through execution teams.
- Evaluation of technical feasibility, legal compliance, and potential risks.
- Monitor market trends and analyze feedback from internal employees and target customers.
- Manage comprehensive launch plans and technical deployments for products.
- Monitor key metrics such as adoption rates and customer satisfaction to assess product performance.
Requirements
- Strong experience in product management, customer engagement, or proposition development.
- Proven ability to use data to identify opportunities, test solutions, and drive measurable outcomes.
- Demonstrated commercial acumen with a track record of delivering customer and business impact.
- Experience designing or executing impactful marketing campaigns.
- Ability to manage and inspire colleagues across a broad stakeholder set.
- Deep understanding of customer journeys and how to identify and resolve friction.
- Experience setting and driving strategy.
- Solid working knowledge of Excel and PowerPoint.
- Experience working in transformation or digital modernisation programmes.
- Background in current accounts, banking, or financial services.
- Experience managing complex programmes that strengthen processes and control environments.
Benefits
- Health insurance
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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