Project Manager leading and implementing client projects in corporate settings while working closely with teams. Ensuring project success through planning, communication, and execution.
About the role
- Digital Personalization Manager driving end-to-end personalized communication in Digital Banking. Identify use cases and work closely with CRM, Analytics, Content, and IT teams.
Responsibilities
- You develop and own initiatives for personalized communication in Digital Banking — from identifying use cases through concept, implementation and optimization
- You ensure that content is delivered in a contextual and need-based manner (e.g., based on events, behavior, life situations or journeys)
- You derive concrete personalization hypotheses from data and analysis, prioritize them by customer value and business impact, and implement them together with the relevant teams
- You define and track relevant KPIs to measure success (e.g., engagement, usage, conversion, retention) and derive optimizations from the results
- You establish best practices, standards and a clear way of working for personalization (e.g., testing/iteration, quality gates, learnings loop)
Requirements
- Several years of experience in digital personalization, CRM or lifecycle communication
- University degree (University/FH) in Marketing, CRM, Business/Communications, Business Informatics or a related field
- Strong analytical understanding and a data-driven mindset, as well as knowledge of customer journeys, segmentation and campaign/communication logic in a digital environment
- Experience collaborating with interdisciplinary teams (Content, UX, Data/Analytics, IT) as well as stakeholder management
- Experience with Adobe Experience Manager (AEM) and with a marketing automation solution (especially BSI CX) is an advantage
- Independent, structured and goal-oriented working style; you take initiative, drive topics forward and keep them on track during implementation
Benefits
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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