Hybrid VP, GPCC Marketing

Posted 3 weeks ago

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About the role

  • VP of Marketing responsible for driving acquisition, loyalty, and engagement for Synchrony Mastercard. Leading strategic marketing efforts and supervising marketing teams to optimize performance and growth.

Responsibilities

  • Lead the strategic marketing direction and execution for the Synchrony Mastercard credit card portfolio
  • Drive initiatives that accelerate acquisition, deepen loyalty, and increase customer engagement
  • Collaborate cross-functionally to refine the card’s value proposition and spearhead new business development efforts
  • Monitor and optimize marketing spend, including budget approval, forecasting, and pursuing additional funding
  • Champion omni-channel marketing programs, including digital initiatives

Requirements

  • Bachelor's Degree or, in lieu of a degree, a high school diploma with 10+ years of experience in marketing within credit card or financial services industries
  • 5+ years of marketing experience, including: 2+ years managing teams with direct reporting responsibility
  • Demonstrated expertise in growth marketing, including analytic and creative leadership, consumer-facing credit card programs/products, and digital channel marketing (online and mobile)
  • Proven ability to manage complex, multi-layered teams and collaborate effectively across matrixed organizations
  • Ability and willingness to travel up to 10%

Benefits

  • annual bonus based on individual and company performance
  • eligibility for promotions and internal job postings
  • inclusive culture promoting employee engagement
  • opportunity for remote work flexibility

Job title

VP, GPCC Marketing

Job type

Experience level

Lead

Salary

$110,000 - $185,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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