VP of Marketing responsible for driving acquisition, loyalty, and engagement for Synchrony Mastercard. Leading strategic marketing efforts and supervising marketing teams to optimize performance and growth.
Responsibilities
Lead the strategic marketing direction and execution for the Synchrony Mastercard credit card portfolio
Drive initiatives that accelerate acquisition, deepen loyalty, and increase customer engagement
Collaborate cross-functionally to refine the card’s value proposition and spearhead new business development efforts
Monitor and optimize marketing spend, including budget approval, forecasting, and pursuing additional funding
Champion omni-channel marketing programs, including digital initiatives
Requirements
Bachelor's Degree or, in lieu of a degree, a high school diploma with 10+ years of experience in marketing within credit card or financial services industries
5+ years of marketing experience, including: 2+ years managing teams with direct reporting responsibility
Demonstrated expertise in growth marketing, including analytic and creative leadership, consumer-facing credit card programs/products, and digital channel marketing (online and mobile)
Proven ability to manage complex, multi-layered teams and collaborate effectively across matrixed organizations
Ability and willingness to travel up to 10%
Benefits
annual bonus based on individual and company performance
eligibility for promotions and internal job postings
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