Hybrid Head of Consumer Marketing

at Nium

• Job title: Head of Consumer Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Singapore

About the role

• Head of Consumer Marketing defining global B2C marketing strategy for Instarem. Leading growth agenda, shaping brand, and influencing revenue outcomes across markets.

Responsibilities

• Define and lead Instarem’s global B2C marketing strategy, aligned with our consumer business priorities and regional growth plans
• Establish clear positioning, value propositions, and messaging frameworks that resonate with cross-border, value-conscious consumers
• Translate company and product strategy into actionable marketing roadmaps with clear investment logic and ROI expectations.
• Own key consumer growth levers: acquisition, activation, engagement, retention, and reactivation
• Lead integrated marketing programs across performance marketing, lifecycle/CRM, affiliate partnerships, referrals, content, and brand initiatives
• Partner with Product and Commercial teams on go-to-market strategy for new features, pricing changes, corridors, and propositions
• Act as a trusted advisor to the Consumer GM and leadership team on growth strategy, market prioritization, and customer insight.
• Bring a strong point of view backed by data — influencing investment decisions and strategic trade-offs.
• Clearly connect marketing activity to revenue, customer value, and long-term business performance.
• Build an effective partnership strategy.
• Lead, mentor, and grow a global consumer marketing team, including in-house talent and agency partners
• Set clear goals, success metrics, and operating rhythms across regions and functions
• Foster a culture of ownership, accountability, and continuous improvement
• Define and own marketing success metrics that matter (e.g. CAC, LTV, conversion, engagement, cohort and segment health)
• Implement dashboards and reporting that connect marketing activity to business outcomes
• Champion experimentation and structured learning to unlock scalable growth.
• Strengthen Instarem’s brand clarity and consistency across markets and channels
• Balance performance-driven growth with long-term brand trust and customer loyalty
• Ensure a cohesive customer narrative across product, marketing, and communications

Requirements

• 10–15+ years of experience in consumer marketing, growth, or brand leadership roles
• Proven experience scaling global B2C products, ideally in fintech, payments, or consumer tech
• Strong track record owning growth outcomes, not just campaigns or channels
• Deep understanding of performance marketing, lifecycle/CRM, and GTM — with sound judgment on where each matters
• Demonstrated ability to lead teams, influence senior stakeholders, and operate cross-functionally
• Analytical, commercially minded, and comfortable working with data to drive decisions
• Experience marketing to cross-border, mass-market, or price-sensitive consumers is a strong advantage
• Builder mindset: pragmatic, low-ego, and energized by creating clarity in fast-moving environments

Benefits

• We Value Performance: Through competitive salaries, performance bonuses, sales commissions, equity for specific roles and recognition programs, we ensure that all our employees are well rewarded and incentivized for their hard work.
• We Care for Our Employees: The wellness of Nium’ers is our #1 priority. We offer medical coverage along with 24/7 employee assistance program, generous vacation programs including our year-end shut down. We also provide a flexible working hybrid working environment (3 days per week in the office).
• We Upskill Ourselves: We are curious, and always want to learn more with a focus on upskilling ourselves. We provide role-specific training, internal workshops, and a learning stipend.
• We Celebrate Together: We recognize that work is also about creating great relationships with each other. We celebrate together with company-wide social events, team bonding activities, happy hours, team offsites, and much more!
• We Thrive with Diversity: Nium is truly a global company, with more than 33 nationalities, based in 18+ countries and more than 10 office locations. As an equal opportunity employer, we are committed to providing a safe and welcoming environment for everyone.