PR
PrometheanSenior Social Media Manager
Sr. Social Media Manager developing and implementing the global social media strategy for Promethean's edtech solutions. Engaging audiences and monitoring brand visibility across platforms.
About the role
- Own the strategic roadmap and vision plan for Social as a key tool for engagement, brand awareness and conversions to the Synchrony brand and lines of business
- Manage influencer marketing at the enterprise level, ensuring campaigns follow best practices, comply with FTC guidelines and well represent the company
- Collaborate with our Brand team on a holistic social media strategy and content through competitive research, platform determination, benchmarking, core messaging and audience identification
- Grow and maintain social communities for Synchrony brands through publishing and social engagement
- Engage in regular KPI reporting to integrate and measure the value and impact of our social media marketing efforts and opportunities and demonstrate the value of social media to the wider organization and key stakeholders
- Establish repeatable operational methodologies and mechanisms that enable frugal, fast and responsive social content development and distribution
- Protect and optimize brand equity with consistency in voice, messaging, and approach across all social content in partnership with VP of Content and Social, Creative Directors and Corporate Brand
- Manage multiple projects under deadline pressures
Requirements
- Bachelor’s degree
- In lieu of degree, HS Diploma/GED and 6+ years social experience with in-depth expertise across multiple platforms (e.g. Facebook/Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat)
- 2+ years of social media strategy experience with in-depth expertise across multiple platforms (e.g. Facebook/Instagram, LinkedIn, TikTok, Pinterest, YouTube, Snapchat)
- Experience in social media and influencer strategy, planning and execution for both awareness and engagement campaigns
- Experience with translating client marketing goals to social strategy
- Experience in social creative, content & production by channel, tone of voice, visual ID and social media messaging strategies
- Experience developing measurement plans with analytics, understanding and communicating the complex data challenges of social media platforms
Benefits
- Health insurance
- Retirement plans
- Flexible work arrangements
- Professional development
- Bonuses
- Employee Resource Groups (ERGs)
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PR
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