Senior Social Media Manager responsible for developing and managing plancraft’s social media presence. Engaging with the community and enhancing brand visibility across multiple channels.
Responsibilities
Manage and develop plancraft’s social media channels
Plan and produce short-form video content that tells authentic stories from the community and customers
Work closely with two working students on the social media team
Coordinate with Art Direction and external videographers
Monitor relevant social-media trends and translate them into on-brand content formats
Analyze channel performance and derive concrete insights
Ensure a consistent brand presence across all social touchpoints
Requirements
Proven experience building and growing social media channels in a dynamic environment
Expertise in creating short-form video content (shooting, editing, publishing Reels/TikTok, etc.)
Confident use of analytics tools (Instagram Insights, TikTok Analytics, Google Sheets/Data Studio)
Experience with social planning tools (Later, Notion, Metricool, Buffer, etc.)
Strong copywriting and storytelling skills in German and English (C1/C2)
Basic skills in graphic editing (Canva, Figma, or Adobe Express)
Strong ownership mindset and an independent working style
Ability to productively use AI tools in day-to-day work
Benefits
30 days of annual leave per year (based on a 5-day workweek)
Subsidized Urban Sports Club membership
3 major team events per year
2 informal recurring formats per month at our HQ
Strong feedback culture and personal learning budget
AI-enabled internal tools and processes
MacBook, premium over-ear headphones, and all necessary hardware and tools
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