Hybrid Senior Social Media Manager

Posted yesterday

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About the role

  • Manage and develop plancraft’s social media channels
  • Plan and produce short-form video content that tells authentic stories from the community and customers
  • Work closely with two working students on the social media team
  • Coordinate with Art Direction and external videographers
  • Monitor relevant social-media trends and translate them into on-brand content formats
  • Analyze channel performance and derive concrete insights
  • Ensure a consistent brand presence across all social touchpoints

Requirements

  • Proven experience building and growing social media channels in a dynamic environment
  • Expertise in creating short-form video content (shooting, editing, publishing Reels/TikTok, etc.)
  • Confident use of analytics tools (Instagram Insights, TikTok Analytics, Google Sheets/Data Studio)
  • Experience with social planning tools (Later, Notion, Metricool, Buffer, etc.)
  • Strong copywriting and storytelling skills in German and English (C1/C2)
  • Basic skills in graphic editing (Canva, Figma, or Adobe Express)
  • Strong ownership mindset and an independent working style
  • Ability to productively use AI tools in day-to-day work

Benefits

  • 30 days of annual leave per year (based on a 5-day workweek)
  • Subsidized Urban Sports Club membership
  • 3 major team events per year
  • 2 informal recurring formats per month at our HQ
  • Strong feedback culture and personal learning budget
  • AI-enabled internal tools and processes
  • MacBook, premium over-ear headphones, and all necessary hardware and tools

Job title

Senior Social Media Manager

Job type

Experience level

Senior

Salary

€52,500 - €65,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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