Coordination des activités de communication et de mise à jour des réseaux sociaux pour OC Transpo. Supervision des médias sociaux et gestion du contenu avec un focus sur le transport en commun à Ottawa.
About the role
- Senior Social Media and Advertising Specialist at Etex managing global media buying and digital advertising campaigns. Focusing on performance tracking and maximizing ROI across various platforms.
Responsibilities
- Build and maintain strong relationships with client stakeholders at various levels.
- Act as the Single Point of Contact (SIPOC) for stakeholders, ensuring quality campaign setup, execution, and transparency.
- Develop, execute, and optimize paid media activities (SEM, Paid Social, Display, affiliate marketing) across the customer funnel, adapting approaches based on market trends.
- Drive the global social media and advertising strategy while ensuring consistency and good performance in paid media.
- Analyze marketing metrics and KPIs, providing actionable insights for optimization and maximizing budget efficiency.
- Manage multiple B2B and B2C digital campaigns, sharing performance reports and learnings to improve future efforts.
- Maintain a stakeholder panel for online advertising strategy discussions.
- Suggest process improvements, participate in their implementation, and share knowledge and skills with colleagues.
- Contribute to other company activities as needed.
Requirements
- 2+ years of experience in digital marketing and/or social media management.
- Advanced knowledge of social media platforms, SEM, and advertising algorithms (Meta Ads, LinkedIn Ads, Google Ads, Pinterest Ads, Bing Ads).
- Strong analytical mindset with the ability to interpret and act on marketing metrics.
- Excellent English written and verbal communication skills.
- Familiarity with additional advertising platforms.
- Basic understanding of SEO and Google Analytics.
- Agency background is an advantage.
- Certifications in digital marketing (e.g., Google Ads, HubSpot).
Benefits
- Health insurance
- Flexible work atmosphere
- Hybrid work possibility
- Employee Assistance Program (EAP)
- Relevant training courses
- Modern and comfortable workspace
- Parking/transportation compensation
- Team buildings and social events
- Annual Bonus plan
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