Social Media Specialist executing brand storytelling across social media platforms for The Vitamin Shoppe. Collaborating with the Content Team to create engaging campaigns and track performance metrics.
About the role
- Social Media & Content Manager developing campaigns and storytelling on social media platforms like Instagram and TikTok. Leading creative output and collaborating with brand teams for effective content.
Responsibilities
- Develop original concepts, campaigns, and storytelling approaches tailored to different platforms (Instagram, TikTok, and potential to expand social platforms to keep the brand innovating).
- Work closely with strategists, wider team, copywriters, and design team to shape the brand’s social presence.
- Lead the design, copy, and production of social-first content (static, video, motion, interactive formats).
- Ensure creative output matches brand tone, voice, and visual identity.
- Stay ahead of platform trends and apply them to campaigns.
- Partner with paid media teams, influencer co-ordinator, and brand manager.
- Brief and direct creatives, and inform brand managers of what content is needed for social campaigns.
- Liaise with external agencies, production houses or content creators when needed.
- Analyse engagement and content performance to refine creative strategies.
- Test new formats, methods, and platform features.
Requirements
- Strong background in social-first content creation (copy, design, short-form video).
- Understanding of social media trends, algorithms, and audience behaviours.
- Proficiency with tools like Photoshop, After Effects, Premiere.
- Strong storytelling abilities.
- Experience in leading creative projects and mentoring junior creatives.
- A balance of strategic thinking and hands-on execution.
Benefits
- 30 days annual leave (plus bank holidays and an additional 0.5 days on Christmas & New Year's Eve)
- Medicash plan
- Employee Assistance Programme
- Pension Scheme
- Enhanced sick pay
- Enhanced parental pay
- Hybrid working
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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