SEO Specialist for Nestlé's Digital and Social Media team, driving website and content optimization across multiple markets. Collaborating with teams to implement SEO strategies and monitor performance.
About the role
- Develop and execute global social media strategy to drive audience growth, engagement, and brand visibility.
- Manage follower growth and retention across LinkedIn, Instagram, X, Facebook, and YouTube.
- Use analytics tools to track performance, uncover insights, and optimize content and campaigns.
- Create and oversee content creation and publishing aligned with marketing goals and audience interests.
- Monitor and manage customer interactions to ensure a positive brand experience.
- Help develop and execute paid social media campaigns to support brand awareness, audience growth, engagement, and lead generation.
- Report on social media performance and provide recommendations.
- Lead daily execution of global and regional campaigns across all sectors and market.
- Expand reach and engagement through platform-specific strategies and trend adoption.
- Ensure brand consistency in tone, visuals, and messaging across all content.
- Collaborate with and guide external agencies to ensure high-quality execution when appropriate.
Requirements
- 5+ years of experience in social media strategy, management, and execution across global markets.
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Proven success in growing audiences and driving engagement across major platforms (LinkedIn, Instagram, X, Facebook, YouTube).
- Experience working in international markets and adapting content for regional relevance.
- Strong proficiency in Microsoft Office, Adobe Creative Suite, Canva, and social media management tools (e.g., Sprout Social, Hootsuite, HubSpot).
- Solid understanding of SEO, Google Analytics, and performance metrics for digital content.
- Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.
- Deep knowledge of digital channels, platform trends, and audience behaviors.
- Skilled in identifying target audiences and tailoring campaigns to maximize impact.
- Strong grasp of marketing strategy and ability to apply it across diverse outreach efforts.
- Self-starter with a proactive mindset, able to work independently and take initiative in a fast-paced environment.
- Experience collaborating with cross-functional teams and guiding external agencies (as appropriate) to ensure brand consistency and campaign success.
- Ability to travel to Blackburn office and/or events as needed.
Benefits
- Private Medical Insurance
- Life Assurance
- Pension Program
- Parental Leave Program
- 26 days of paid annual leave plus bank holidays
- Birthday day off
- Multicultural day off
- Two Volunteering Days
- Well-Being Programs (For example, company-wide health challenges)
- Reward and Recognition Program
- And more!
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