Serve as the primary point of contact for key customers, fostering strong relationships and ensuring alignment with their social media strategies and business objectives.
Potentially manage a defined book of customers, offering account management support as needed through activities like regular syncs, status updates, and troubleshooting to help ensure high-quality deliverables.
Create and implement social media initiatives tailored to client objectives, leveraging data-driven insights and localized trends to enhance engagement and impact.
As needed, provide oversight for a group of locations within a key account(s), ensuring the team delivers creative, targeted, and effective content that aligns with customer goals and brand standards.
Collaborate cross-functionally to streamline project workflows, resolve obstacles, and maintain situational awareness of customer needs and overall satisfaction.
Analyze the performance of social media content relative to client KPIs and refine strategies to optimize results.
Provide guidance on Facebook boosting and ad management, ensuring proper execution and alignment with customer campaigns.
Potentially partner with Customer Success Managers (CSMs) to conduct monthly and/or quarterly strategy sessions with clients, offering actionable recommendations to enhance their social media presence and that align with best practices.
Actively participate in onboarding and mentoring new team members by providing training, shadowing, and creating knowledge-enhancing collateral.
Stay informed of evolving social media trends, proactively recommending innovative ideas to position SOCi as a leader in the space.
Maintain quality control by reviewing and occasionally creating or managing posts to meet service-level agreements (SLAs).
Assist in the creation, coordination, and rollout of corporate-wide events and posts across customer locations, including asset creation as needed.
Support the CSM team in calls, content strategy sessions, and reviewing Statements of Work to ensure alignment between customer needs and SOCi services.
Continuously seek opportunities to improve workflows, processes, and content strategies within the Professional Services team.
Requirements
Stellar writing and editing skills
Project management skills
Excellent time management
Crucial Customer Success qualities such as advocacy, patience, and conflict resolution
In-depth, applicable knowledge of social media platforms (Facebook, Google Business Profile, Instagram, LinkedIn, etc.) as well as industry trends
2+ years developing social content strategies for Facebook & Instagram; Google Business Profile a plus
3+ years in a customer-facing role
Must have experience working with creatives and providing creative direction and constructive feedback to content specialists
Experience introducing social strategies and tactics to help solve business challenges.
Very high attention to detail
Familiarity with graphic design programs such as Canva
Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned.
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