Hybrid Social Media Manager

at SOCi, Inc.

• Job title: Social Media Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$56,000 - CA$65,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Social Media Manager developing and executing multi-channel social content strategies at SOCi. Responsible for managing client relationships and ensuring successful social media initiatives.

Responsibilities

• Serve as the primary point of contact for key customers, fostering strong relationships and ensuring alignment with their social media strategies and business objectives.
• Potentially manage a defined book of customers, offering account management support as needed through activities like regular syncs, status updates, and troubleshooting to help ensure high-quality deliverables.
• Create and implement social media initiatives tailored to client objectives, leveraging data-driven insights and localized trends to enhance engagement and impact.
• As needed, provide oversight for a group of locations within a key account(s), ensuring the team delivers creative, targeted, and effective content that aligns with customer goals and brand standards.
• Collaborate cross-functionally to streamline project workflows, resolve obstacles, and maintain situational awareness of customer needs and overall satisfaction.
• Analyze the performance of social media content relative to client KPIs and refine strategies to optimize results.
• Provide guidance on Facebook boosting and ad management, ensuring proper execution and alignment with customer campaigns.
• Potentially partner with Customer Success Managers (CSMs) to conduct monthly and/or quarterly strategy sessions with clients, offering actionable recommendations to enhance their social media presence and that align with best practices.
• Actively participate in onboarding and mentoring new team members by providing training, shadowing, and creating knowledge-enhancing collateral.
• Stay informed of evolving social media trends, proactively recommending innovative ideas to position SOCi as a leader in the space.
• Maintain quality control by reviewing and occasionally creating or managing posts to meet service-level agreements (SLAs).
• Assist in the creation, coordination, and rollout of corporate-wide events and posts across customer locations, including asset creation as needed.
• Support the CSM team in calls, content strategy sessions, and reviewing Statements of Work to ensure alignment between customer needs and SOCi services.
• Continuously seek opportunities to improve workflows, processes, and content strategies within the Professional Services team.

Requirements

• Stellar writing and editing skills
• Project management skills
• Excellent time management
• Crucial Customer Success qualities such as advocacy, patience, and conflict resolution
• In-depth, applicable knowledge of social media platforms (Facebook, Google Business Profile, Instagram, LinkedIn, etc.) as well as industry trends
• 2+ years developing social content strategies for Facebook & Instagram; Google Business Profile a plus
• 3+ years in a customer-facing role
• Must have experience working with creatives and providing creative direction and constructive feedback to content specialists
• Experience introducing social strategies and tactics to help solve business challenges.
• Very high attention to detail
• Familiarity with graphic design programs such as Canva
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned.

Benefits

• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs