Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media Manager developing and executing multi-channel social content strategies at SOCi. Responsible for managing client relationships and ensuring successful social media initiatives.
Responsibilities
- Serve as the primary point of contact for key customers, fostering strong relationships and ensuring alignment with their social media strategies and business objectives.
- Potentially manage a defined book of customers, offering account management support as needed through activities like regular syncs, status updates, and troubleshooting to help ensure high-quality deliverables.
- Create and implement social media initiatives tailored to client objectives, leveraging data-driven insights and localized trends to enhance engagement and impact.
- As needed, provide oversight for a group of locations within a key account(s), ensuring the team delivers creative, targeted, and effective content that aligns with customer goals and brand standards.
- Collaborate cross-functionally to streamline project workflows, resolve obstacles, and maintain situational awareness of customer needs and overall satisfaction.
- Analyze the performance of social media content relative to client KPIs and refine strategies to optimize results.
- Provide guidance on Facebook boosting and ad management, ensuring proper execution and alignment with customer campaigns.
- Potentially partner with Customer Success Managers (CSMs) to conduct monthly and/or quarterly strategy sessions with clients, offering actionable recommendations to enhance their social media presence and that align with best practices.
- Actively participate in onboarding and mentoring new team members by providing training, shadowing, and creating knowledge-enhancing collateral.
- Stay informed of evolving social media trends, proactively recommending innovative ideas to position SOCi as a leader in the space.
- Maintain quality control by reviewing and occasionally creating or managing posts to meet service-level agreements (SLAs).
- Assist in the creation, coordination, and rollout of corporate-wide events and posts across customer locations, including asset creation as needed.
- Support the CSM team in calls, content strategy sessions, and reviewing Statements of Work to ensure alignment between customer needs and SOCi services.
- Continuously seek opportunities to improve workflows, processes, and content strategies within the Professional Services team.
Requirements
- Stellar writing and editing skills
- Project management skills
- Excellent time management
- Crucial Customer Success qualities such as advocacy, patience, and conflict resolution
- In-depth, applicable knowledge of social media platforms (Facebook, Google Business Profile, Instagram, LinkedIn, etc.) as well as industry trends
- 2+ years developing social content strategies for Facebook & Instagram; Google Business Profile a plus
- 3+ years in a customer-facing role
- Must have experience working with creatives and providing creative direction and constructive feedback to content specialists
- Experience introducing social strategies and tactics to help solve business challenges.
- Very high attention to detail
- Familiarity with graphic design programs such as Canva
- Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned.
Benefits
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
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