Product Marketing Manager developing GTM strategies for Paychex SaaS products. Collaborating with multiple teams to enhance product adoption and messaging effectiveness.
Responsibilities
Develop and execute GTM positioning, messaging, and enablement materials for key Paychex products and services initiatives.
Partner with cross-functional stakeholders to ensure smooth and effective rollouts.
Curate strategic and effective communications and communication plans.
Leverage insights and feedback from early adopter or controlled initiatives to refine product and service positioning and messaging as well as inform the product and service roadmap and strategy.
Collaborate on strategies for product awareness, product training, and product adoption trainings or webinars – both internal and external.
Oversee product update communications and strategy assigned product and service initiatives.
Requirements
Bachelor's Degree in Business Administration, Marketing, Communications, or related field - Required
5 years of experience in Marketing B2C or B2B brands in a fast-paced, agile environment.
4 years of experience in Product marketing role involving responsibility for development of audience segmentation, insights, and GTM strategy.
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