Hybrid Director of Sales, Emerging & Scaled

Posted last month

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About the role

  • Director of Sales leading new business efforts for Spotify in North America. Focusing on building relationships with agencies and brands for audio and video advertising solutions.

Responsibilities

  • Define and evolve the New Business go-to-market strategy across the US and Canada, ensuring Spotify grows its footprint across under-penetrated verticals.
  • Lead, coach, and inspire a high-performing sales team focused on outbound excellence, pipeline acceleration, and first-time advertiser conversion.
  • Build a disciplined prospecting culture, guiding your team to identify, qualify, and convert new advertisers into long-term partners.
  • Develop and operationalize scalable acquisition strategies, including outreach frameworks, vertical narratives, performance storytelling, and new business playbooks.
  • Manage and grow a portfolio of new business accounts, uncovering scalable entry points across audio, video, and programmatic solutions.
  • Collaborate closely with Marketing, Vendor team, Sales Enablement and Product to develop competitive positioning, pitch materials, and high-converting narratives.
  • Cultivate and deepen relationships with agencies, brands, and emerging decision-makers across North America.
  • Represent Spotify at key industry events and new business summits to elevate awareness and generate qualified demand.
  • Oversee pipeline health, forecasting, and lead-flow visibility using Salesforce and internal tools.
  • Partner with cross-functional teams to build data-backed pitches that articulate compelling return on investment for prospective advertisers.
  • Monitor marketplace shifts, competitor activity, and advertiser pain points to continuously refine Spotify’s new business strategy.
  • Own revenue and pipeline-generation goals, ensuring the team meets quarterly net-new revenue targets, outbound activity benchmarks, and advertiser onboarding milestones.

Requirements

  • You have a Bachelor's degree or equivalent experience is preferred.
  • You have 10+ years of experience in the digital media space, 5+ years in managing a team. Ideally within New Business or acquisition-focused teams.
  • You have a proven track record in building outbound strategies, driving pipeline growth, and accelerating first-time advertiser adoption in the US.
  • You have deep knowledge of North America’s digital advertising ecosystem across direct, programmatic, measurement, ad tech, and data.
  • You have proven ability to lead meetings with multiple senior partners.
  • You bring a robust network of agency and brand-direct decision-makers, with the ability to build relationships from scratch.
  • You are in alignment with Spotify's values and a passion for Spotify products and marketing.
  • You have excellent communication and presentation skills, with the ability to build trust with C-level clients by understanding their business needs.
  • You have deep knowledge of digital advertising buying and ad tech platforms.
  • You have competency in hiring, team building, and mentorship.

Benefits

  • health insurance
  • six month paid parental leave
  • 401(k) retirement plan
  • monthly meal allowance
  • 23 paid days off
  • 13 paid flexible holidays
  • paid sick leave

Job title

Director of Sales, Emerging & Scaled

Job type

Experience level

Lead

Salary

$137,999 - $197,142 per year

Degree requirement

Bachelor's Degree

Location requirements

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