Paid Social Creative Strategist overseeing Meta and TikTok campaigns for D2C brands. Driving performance creative strategies with a focus on results and collaboration.
Responsibilities
Develop and execute social media performance creative strategies that align with our client's business objectives.
Conceptualise and execute performance creative campaigns for Meta ad campaigns (such as UGC, high-production ads, motion graphic ads and static design ads).
Understand what makes creative convert and continually be looking to optimise creative performance within ad campaigns on Meta and Tiktok, familiarity with soft and hard ad matrices.
Scripting and briefing creative for D2C campaigns.
Utilise creative data to measure and report on campaign performance, and provide actionable insights and recommendations to optimise future campaigns.
Work closely with a Account Manager to ensure the quality and effectiveness of our creative deliverables.
Stay up-to-date on industry trends, market research, and consumer insights to inform our creative strategies.
Collaborate with cross-functional teams, including account management, media buying, and production, to deliver integrated creative campaigns that drive results.
Participate in client meetings to discuss campaign performance, creative recommendations, and strategic planning.
Contribute to the development and implementation of Hambi Media's overall creative vision and strategy.
Manage multiple projects at once, prioritising and delegating tasks as needed to ensure timely and effective delivery of client work.
Have the ability to confidently Write and edit ad copy and scripts for a variety of formats, including UGC, design, and video ads.
You will be responsible for creating intricate and in-depth briefs for user generated content (UGC) creators.
Ability to understand human psychology, sociology & why people buy things.
Requirements
3+ years of experience in a content / creative strategy or social media marketing role, preferably in an agency setting
Proven track record of developing successful creative campaigns
Preferred experience working within performance creative, media buying or D2C/ E-commerce advertising
Strong analytical skills and experience with data analysis and reporting
Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams
Strong attention to detail and ability to manage multiple projects at once
Knowledge of digital marketing platforms, especially Meta, and understanding of performance marketing principles and theory
Benefits
Client Portfolio: Work with a diverse range of D2C and e-commerce brands, spanning multiple niches and continents.
Exceptional Team: Collaborate with a world-class team of motivated and high-performing individuals.
Career Growth: Enjoy opportunities for rapid career progression in a fast-growing agency.
Work-Life Balance: 27 days paid holiday (plus your birthday off), hybrid working, and flexibility to work abroad for up to 30 days.
Comprehensive Benefits: Private health and dental insurance, company pension scheme, and structured training programs.
Dynamic Culture: A fun, happiness-driven environment with regular team-building activities.
Hybrid working: We have a beautiful office in Oval, Central London.
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