Senior Manager, Product Marketing at e.l.f. Beauty leading strategy and execution from concept to launch. Collaborating cross - functionally to ensure timely product launches aligned with brand vision.
About the role
- Product Marketer communicating Snappr's offerings and educating audiences about visual storytelling. Collaborating with teams to enhance product positioning and drive market strategy.
Responsibilities
- Interview customers and buyers and collect insight that drives experiments
- Conduct competitive market research and then turn that research into a winning strategy
- Research and define market segmentation (ICP, audiences)
- Write and design product functionality and use cases, benefit-driven features, white papers, case studies and testimonials, and drive distribution to all placements
- Position Snappr as a category leader and perfect the value proposition
- Work closely with product management, sales, and marketing teams to collaborate on learnings and improve GTM communication and product features
Requirements
- You have experience with earlier stages (Series A to C) startups.
- You have focused mostly on B2B product marketing (as opposed to B2C).
- You have 3+ years of experience leading product marketing at a product-led startup.
- You have experience crafting compelling, value-driven product messaging and positioning, and creating product & content marketing collateral.
- You have experience conducting user research and writing insights on your own.
- You know your way around tools like Canva, Figma, Webflow, and ChatGPT.
- You love working closely with product teams and developers to understand every nuance of the product.
- You have experience with project management tools like Asana, Notion, and Trello.
- You want to work closely with the CEO to shape our brand and value proposition.
- You love being scrappy, rolling up your sleeves, and trying new things.
Job title
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