B2B Product Marketing Manager responsible for product launches and partner success. Elevating care sector through strategic marketing and AI-powered content creation in London startup.
Responsibilities
Owning product launches end-to-end—taking full ownership of GTM from strategy through execution, pulling together Product, Design, CRM and Content.
Developing positioning and messaging for both Lottie marketplace and Found that resonates with care operators and regional managers.
Pioneering AI-powered content creation—including personalised video at scale.
Building customer evidence through testimonials, case studies, and success stories.
Defining the metrics that matter—not just opens and clicks, but whether partners adopt features and improve their own results like conversion and occupancy.
Requirements
3-5+ years of B2B product marketing experience, ideally in SaaS or marketplace businesses.
You're obsessed with AI and excited by what's now possible.
You love getting close to customers.
You're a natural storyteller.
You're a strong writer.
You care about adoption metrics, not vanity metrics.
You’re excited to get stuff done yourself, but you also know when to leverage the expertise of others.
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