Hybrid Product Marketing Manager

Posted last week

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About the role

  • B2B Product Marketing Manager responsible for product launches and partner success. Elevating care sector through strategic marketing and AI-powered content creation in London startup.

Responsibilities

  • Owning product launches end-to-end—taking full ownership of GTM from strategy through execution, pulling together Product, Design, CRM and Content.
  • Developing positioning and messaging for both Lottie marketplace and Found that resonates with care operators and regional managers.
  • Pioneering AI-powered content creation—including personalised video at scale.
  • Building customer evidence through testimonials, case studies, and success stories.
  • Defining the metrics that matter—not just opens and clicks, but whether partners adopt features and improve their own results like conversion and occupancy.

Requirements

  • 3-5+ years of B2B product marketing experience, ideally in SaaS or marketplace businesses.
  • You're obsessed with AI and excited by what's now possible.
  • You love getting close to customers.
  • You're a natural storyteller.
  • You're a strong writer.
  • You care about adoption metrics, not vanity metrics.
  • You’re excited to get stuff done yourself, but you also know when to leverage the expertise of others.

Benefits

  • A very generous EMI share offering
  • 26 days + bank holidays

Job title

Product Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

£55,000 - £75,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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