Hybrid Lead, Product Marketing

Posted last week

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About the role

  • Lead, Product Marketing role directing solutions within Pearson’s English Language Learning business. Collaborate with teams to deliver key strategies for institutional and enterprise segments.

Responsibilities

  • Translate ELL’s strategic priorities into operational plans and measurable outcomes across segments and solutions.
  • Provide strategic direction across multiple portfolios, ensuring global alignment, regional adaptability, and business impact.
  • Oversee large-scale, cross-functional initiatives integrating customer insight, product innovation, and commercial strategy.
  • Drive prioritisation and risk management to maintain delivery quality, timeliness, and performance.
  • Lead global segmentation and customer insight strategies for institutional and enterprise segments with partnership with RevOps, Sales and Marketing.
  • Define actionable frameworks and value propositions informed by data, research, and customer feedback.
  • Partner with regional teams to localise strategies for maximum impact.
  • Define end-to-end solutions combining Pearson’s content, assessments, and technology platforms within ELL and pan-Pearson, where appropriate.
  • Ensure solution design reflects pedagogical excellence and leverages the Global Scale of English.
  • Partner with Product and Engineering teams to align customer needs with roadmap priorities.
  • Collaborate with Sales, RevOps, and Marketing to shape commercial strategies, pricing, and packaging.
  • Deliver clear, differentiated value propositions and enablement materials that strengthen market positioning.
  • Support regional sales efforts and key account strategies through insights and advocacy.
  • Lead, coach, and develop a high-performing global team.
  • Foster collaboration, innovation, and accountability across geographies.
  • Actively contribute to Pearson’s leadership community and transformation initiatives.

Requirements

  • 15+ years’ experience in product, solution, or segment strategy within education, technology, or related global sectors.
  • Proven success leading large cross-functional teams and delivering customer-centric, commercially impactful strategies.
  • Experience working with Sales, Marketing, and Product to define and execute global go-to-market plans.
  • Familiarity with English language learning or adjacent education markets strongly preferred.
  • Skilled at leading in large, matrixed organisations and influencing at senior levels.
  • Essential - Bachelor’s degree in Business, Education, Marketing, or a related field.
  • Preferred - Master’s degree (or higher) in Business Administration (MBA), Education Leadership, Marketing, or a related discipline.

Benefits

  • Timely delivery and quality of segment and solution strategies achieving agreed commercial and customer targets.
  • Effectiveness and impact of go-to-market deliverables and sales enablement tools.
  • Increased customer engagement and adoption across institutional and enterprise segments.
  • Resource optimisation, budget adherence, and proactive management of risks.
  • Team capability growth, engagement, and collaboration.

Job title

Lead, Product Marketing

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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