Senior Director, Product Marketing at Adobe directing B2B Education business strategy and growth. Leading product marketing teams and setting impactful strategies for education institutions.
About the role
- Director of Go-To-Market Enablement at CaptivateIQ transforming sales performance. Leading enablement strategy across revenue organization while partnering with cross-functional teams.
Responsibilities
- Strategy & Ownership: Serve as the central owner accountable for adoption, consistency, and effectiveness of GTM execution.
- Field Alignment: Coordinate across sales and CSM leadership teams to set and own the end-to-end GTM enablement strategy, calendar, and measurement.
- Monitoring Impact: Define and measure success metrics tied to ramp time, productivity, pipeline impact, win rate, and messaging adoption.
- Product Marketing Partnership: Build monthly and quarterly plans aligned to the narrative and product roadmap, focusing on positioning and competitive differentiation.
- Onboarding & Readiness: Lead cross-functional launch readiness for major updates and design onboarding programs that reduce ramp time across roles.
- Continuous Enablement: Assess program effectiveness through data and tools like Gong, delivering "booster shots" to address immediate opportunities.
- Field Engagement: Serve as a rallying cry for the sales team, bringing creativity to sessions that field teams can’t wait to attend.
Requirements
- B2B SaaS Enablement Expertise: 10+ years of experience building and scaling go-to-market enablement within high-growth enterprise B2B SaaS organizations, with a proven track record of driving measurable behavior change in the field.
- Prior Field Experience: Background as a successful seller or customer-facing value driver (e.g., AE, SE, or CSM) who has successfully carried a quota or owned customer outcomes.
- Strategic Activation: Proven ability to translate product strategy, messaging, and competitive positioning into high-impact, measurable enablement outcomes tied to productivity and adoption.
- Cross-functional Influence: Strong cross-functional leadership skills with the ability to align and drive execution across Product, Product Marketing, Sales, Customer Success, and Revenue Operations.
- Complex Program Management: Demonstrated experience managing multi-functional enablement priorities, calendars, and stakeholders in fast-moving environments.
- Exceptional Storytelling: High-level coaching and presentation skills, with the ability to engage, influence, and motivate GTM teams at scale.
- Data & AI Driven: Outcomes-obsessed owner who uses qualitative and quantitative signals to monitor effectiveness; excitement for leveraging AI-powered tools to enhance strategy and reinforcement.
Benefits
- Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
- Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
- Annual Stipends: Dedicated funds for your professional development and caretaking needs.
- Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
- Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
- Premium Tools: The latest Apple hardware to empower you to do your best work.
- Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.
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