Product Marketing Lead overseeing marketing strategy for Diversey’s cleaning solutions in Indonesia. Leading go - to - market execution and collaboration with sales and product teams for effective launch and sales enablement.
About the role
- As a Product Marketing Manager at Avvoka, you'll oversee product positioning and messaging. Focus on strategic launches and work with cross-functional teams to drive market impact and customer adoption.
Responsibilities
- Own Avvoka’s product positioning and messaging - ensuring it resonates with enterprise buyers, legal teams, and end users across markets.
- Develop clear, compelling narratives for each product area, including AI-powered features, automation workflows, and the broader platform story.
- Continuously refine messaging based on customer feedback, win/loss analysis, and competitive shifts.
- Coordinating and executing end-to-end go-to-market planning for new features, product updates, and major releases - coordinating across Product, Marketing, Sales, and Customer Success.
- Define launch tiers, timelines, and channel strategies to maximise adoption and market impact.
- Create release collateral: blog posts, one-pagers, demo scripts, email sequences, social content, and internal enablement materials.
- Build and maintain the sales enablement toolkit - battle cards, competitive comparisons, objection-handling guides, pitch decks, and case studies.
- Partner closely with the Sales team to understand deal dynamics, buyer personas, and where product marketing can accelerate pipeline.
- Support key sales cycles with tailored messaging, product narratives, and roadmap clarity.
- Monitor and analyse the competitive landscape in legal tech and document drafting, keeping the business informed and strategically sharp.
- Produce regular competitive intelligence briefings and translate insights into actionable positioning updates.
- Identify market trends and whitespace opportunities to inform product strategy and commercial priorities.
- Develop and maintain buyer personas and journey maps for Avvoka’s core segments: law firms and in-house legal teams.
- Capture and amplify customer stories - turning real-world outcomes into compelling case studies, testimonials, and reference content.
- Work with Customer Success to understand adoption patterns, customer language, and the value drivers that resonate most.
- Collaborate with the Marketing team to produce high-quality content that positions Avvoka as a category leader: webinars, whitepapers, blog posts, and speaking opportunities.
- Help shape Avvoka’s point of view on AI in legal drafting technology and ensure it is consistently communicated across all channels.
- Support event strategy and conference participation with compelling product narratives and demo content.
Requirements
- 3–6+ years of experience in product marketing, ideally within B2B SaaS or enterprise software.
- Proven ability to craft compelling positioning and messaging for technical or complex products.
- Experience leading go-to-market launches end-to-end, from strategy through to execution and measurement.
- Strong commercial instinct - you understand how product marketing drives pipeline, conversion, and retention.
- Excellent writing and storytelling skills, with the ability to translate technical capabilities into clear customer value.
- Comfort operating cross-functionally across Product, Sales, Marketing, and Customer Success.
- A self-starter mindset - you’re energised by building something new rather than inheriting an existing playbook.
- Bonus points if:
- Experience in legal tech, document drafting or workflow automation.
- Prior experience marketing AI-powered or automation products.
- Experience supporting international growth, particularly across UK and US markets.
- Familiarity with sales-led and product-led growth motions in enterprise SaaS.
- Experience helping define category narrative or thought leadership in B2B SaaS.
- Have any form of legal background.
Benefits
- Hybrid with flexible WFH allowances - Choose your days in office based on operational requirements
- Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
- Access to WeWork amenities (coffee, community events, modern workspaces)
- Summer Fridays - finish early every other Friday in July and August
- Monthly socials and quarterly team events
- Annual learning and development budget
- Home office IT allowance
- 25 days’ annual leave plus public holidays
- Company pension scheme
- Right to request flexible working arrangements
- A collaborative, transparent company culture with real opportunities for growth
Job title
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