Home Care Marketer responsible for building referral relationships through various engagement methods for Executive Home Care. Collaborating with a team to enhance service offerings and revenue.
About the role
- Senior Vice President of Marketing Technology at Deephaven Mortgage driving adoption and optimization of marketing technologies for non-QM loan production in a B2B environment.
Responsibilities
- Define and own the Marketing Technology vision to support aggressive non-QM loan production growth targets in the B2B space
- Partner with executive leadership, sales, and operations to align MarTech investments with business goals, sales enablement, and channel expansion
- Serve as the primary champion for digital transformation in marketing and partner engagement
- Lead or advance the integration and optimization of marketing technology platforms (CRM, marketing automation, partner portals, data enrichment tools, content management, and SEO/SEM platforms, etc.)
- Oversee lead management systems and ensure seamless integration with CRM and other loan production systems
- Drive personalization, segmentation, and targeting strategies for wholesale brokers, correspondent lenders, and loan originators
- Develop and deploy marketing campaigns that educate and attract mortgage brokers and lenders to non-QM products, including DSCR, bank statement, asset depletion, and 2nd lien loans
- Leverage data analytics to identify growth opportunities in underserved segments and geographies
- Partner with product and sales teams to create digital sales enablement tools specific to non-QM lending
- Establish a marketing analytics framework to measure lead quality, conversion rates, cost per funded loan, and marketing ROI
- Implement AI and predictive analytics to forecast pipeline performance and optimize channel spend
- Drive A/B testing and performance optimization across digital assets and campaigns
- Build, mentor, and inspire a high-performance marketing technology team
- Foster a culture of innovation, agility, and data-driven decision-making
- Provide leadership in change management as new tools and processes are implemented
Requirements
- 6+ years of marketing leadership experience
- A minimum of 5 years in the mortgage industry, with at least 2 years preferred in a non-QM or non-agency lending environment
- Proven track record in B2B mortgage marketing technology strategy and execution
- Expertise in CRM systems (Salesforce) marketing automation platforms, and advanced analytics tools
- Experience implementing AI and machine learning tools for marketing and sales enablement in mortgage
- Knowledge of compliance and regulatory considerations for mortgage marketing (RESPA, UDAAP, TCPA, etc.)
- Strong understanding of wholesale and correspondent mortgage channels
- Demonstrated success in scaling loan production through technology-enabled marketing.
Benefits
- Flexible Time to Recharge – Personalized Time Off for What Matters (because rest isn't one-size fits all)
- Future Finance Focused – Generous employer-matched 401(k) plan
- Community Connect – Philanthropy Committee that creates charitable initiatives
- Health from Day One – Comprehensive health insurance starting on day one of employment
- Family Matters – Competitive maternity and paternity leave
- Culture & Celebrations – Culture Committee with team-building events and celebrations
- Ideas Welcome – Encouraging thought leadership and innovation
- Guidance & Growth – Mentorship opportunities for career development
- Perk Up – Exclusive discounts on travel, tech, pets, legal, and more
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Website Marketing Specialist at Megaport enhancing and optimizing our marketing website for measurable growth. Collaborating with cross - functional teams to improve user experience and drive business objectives.
Marketing Coordinator creating and executing impactful marketing strategies for Blue Array's UK and Spain offices. Supporting brand awareness and collaborating with creative teams across markets.
B2B Marketing Leader managing demand generation strategies for fintech solutions. Collaborating with sales and account management to drive growth through effective marketing campaigns.
Assistant Trade Marketing supporting the deployment of marketing strategies in France for an experiential gift company. Focus on trade activations, merchandising, and market analysis.
Vendor & Partner Marketing Specialist managing marketing execution for cloud solutions distributor. Supporting campaign packs, co - marketing programs, and performance tracking with a focus on technology partners.
Assistant Director of Client Marketing at Northwestern Mutual, responsible for strategic development and execution of client marketing programs. Focused on leveraging data to drive business growth and client retention.
Marketing Decision Intelligence Lead at Barclays applying advanced analytical techniques to assess marketing effectiveness and guide investment decisions. Collaborating with marketing teams to evaluate campaign performance and ROI.
Director leading analytics and data strategies for USAA's Bank Marketing team, optimizing member experiences and marketing investments. Collaborating with stakeholders to ensure alignment with enterprise objectives.
Marketing Manager developing targeted marketing strategies for product promotion at Deluxe. Collaborating with teams to optimize campaigns and analyze marketing performance for enhanced engagement.