Lead generation for enterprise B2B marketing at Doctor Care Anywhere. Focusing on growing enterprise pipeline and refining lead generation strategies.
About the role
- Field Marketing Specialist supporting real estate agents in Pittsburgh, PA, using Coldwell Banker’s programs and technology. Focusing on marketing strategy to enhance agent business.
Responsibilities
- Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
- Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
- Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
- Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
- Providing issue resolution and one-on-one assistance to agents as needed
- Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
- Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
- Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
- Preparing personalized recruiting presentations as requested for VIP agents and participating in the presentation with the branch manager
- Working with the creative team to create and manage local recruiting and ad campaigns
- Attending and participating in regional marketing meetings and/or training sessions
- Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
- Submitting consistent competitive intelligence samples to the recruiting intelligence portal
- Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
Requirements
- 2+ years of experience in marketing, creative agency, or communications (field marketing preferred)
- Real estate industry experience a plus.
- Proficiency in Microsoft Office and ability to learn new tools quickly
- Basic knowledge of paid social media campaign development
- Strong presentation, writing and public-speaking skills
- Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
Benefits
- Ability to, and an environment conducive for, work from home a day or two a week
- Weekly local travel to multiple assigned offices throughout Pittsburgh
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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