Senior Marketing Associate driving marketing initiatives for smartphone portfolio. Focus on brand visibility, demand generation, and customer engagement.
About the role
- Marketing Manager responsible for managing Delta Dental's website with Adobe Experience Manager. Driving digital marketing initiatives and ensuring alignment with brand goals.
Responsibilities
- **ESSENTIAL FUNCTIONS**
- Manage, maintain, and optimize the Delta Dental of Idaho public website using Adobe Experience Manager (AEM), ensuring content accuracy, usability, accessibility, brand consistency, and alignment with business objectives.
- Partner closely with the IT team to support updates and enhancements to secure member, provider, employer, and broker portals, including content updates, testing, and coordination of releases.
- Oversee website content lifecycle management, including page creation, updates, archiving, redirects, and governance standards to ensure a high-quality and compliant digital experience.
- Implement and manage Search Engine Optimization (SEO) best practices across the website and digital content, including keyword research, on-page optimization, technical SEO considerations, performance monitoring, and traffic analysis to improve organic search visibility.
- Monitor website performance using analytics tools, tracking metrics such as traffic, engagement, conversions, and user behavior; analyze results and provide insights to support continuous improvement.
- Support digital marketing initiatives that drive awareness, engagement, and lead generation, ensuring campaigns align with website strategy and direct users to optimized digital experiences.
- Plan, execute, and optimize paid digital advertising campaigns in collaboration with internal partners and external vendors, with a focus on driving qualified traffic to key website pages.
- Collaborate with the Marketing and Social Media Specialist to support social media advertising efforts and evaluate performance to improve visibility and engagement.
- Work cross-functionally with content, design, development, marketing, compliance, and IT teams to ensure digital initiatives are executed accurately, securely, and on schedule.
- Coordinate with third-party agencies and Delta Dental Association partners to support website functionality, content standards, and shared digital initiatives.
- Stay informed on website management, digital experience, accessibility, security, and digital marketing best practices to recommend enhancements and ensure compliance with evolving standards.
- Build effective working relationships with internal stakeholders to support organizational goals and ensure digital platforms meet business and user needs.
- Demonstrate a commitment to the organization’s vision, mission, values, code of ethics, and compliance and security standards.
- Perform other duties as assigned.
Requirements
- **KNOWLEDGE, SKILLS, AND ABILITIES**
- Bachelor’s degree or equivalent experience.
- Minimum of three years of experience as a website manager, digital marketing specialist/manager, or similar role.
- Experience working in content management systems, preferably Adobe Experience Manager (AEM).
- Ability to use approved AI-assisted tools to support digital content creation, analysis, optimization, and quality assurance, with appropriate human review to ensure accuracy, brand alignment, accessibility, and compliance.
- Experience applying AI-supported insights to evaluate website performance and digital user journeys, including identifying friction points, content gaps, and optimization opportunities.
- Demonstrated judgment in responsible AI use within a regulated or confidential-data environment, including adherence to governance standards and validation of outputs.
- Understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and display advertising.
- Experience with HTML, CSS, web development tools, GIT, or other source management tools.
- Expertise with market research methods.
- Experience in marketing data analytics and tools.
- Strong computer skills, including MS Office, marketing software (Adobe Creative Suite), and applications (Web analytics (GA4), Google Adwords, etc.)
- Experience working with various content formats such as blogs, videos, audio podcasts, etc.
- Exceptional communication and writing skills.
- Basic graphic design and editing skills.
Benefits
- Delta Dental of Idaho offers a competitive benefits plan for eligible staff, including:
- Medical, dental, and vision
- 401K with up to 6% company contribution
- Generous PTO and up to 9 paid holidays
- Community Service time to volunteer in your community
- Flexible, hybrid schedule
- Tuition and continuing education reimbursement
- Casual dress code
- ...and more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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