Marketing Executive at Smeetz focusing on rebuilding the marketing function, content creation, and performance oversight. Managing communication and collaboration across various teams for effective marketing strategies.
Responsibilities
Lead Smeetz’s overall marketing communication by producing clear and consistent content across the website, LinkedIn, product updates, and customer stories.
Own all core messaging and copywriting, ensuring clarity and consistency across the website, campaigns, and sales materials.
Oversee performance marketing activities run by external consultants, setting objectives, aligning messaging, and tracking ROI.
Collaborate with the Go-To-Market Engineer to build the foundations of a scalable inbound engine, including content, lead flows, and basic automation.
Support GTM teams (Sales, SDR, Product, CS) with aligned messaging, enablement materials, and customer or product storytelling.
Establish a predictable marketing operating rhythm, including planning, publishing, campaign execution, and performance reporting.
Requirements
2-3 years of experience in SaaS marketing, ideally in a demand generation, content, or product marketing role.
Strong copywriting and storytelling skills, with examples of past work across web, product, and communication assets.
Experience creating structured content systems (calendars, workflows, cadences) and managing communication across multiple channels.
Solid understanding of performance marketing and how to manage or collaborate with external consultants/agencies.
Experience working cross-functionally with Sales, SDRs, Product, and Customer Success.
Ability to analyse marketing performance, interpret data, and present clear insights.
Fluent in English and French or German(written and spoken); other languages are a plus.
Benefits
Recognition of your successes through career growth, ownership opportunities, and an equity option package
A supportive team environment that values collaboration, continuous improvement, and mutual respect
A performance-driven culture that celebrates outcomes and innovation
The chance to lead high-impact projects in a fast-scaling company
A vibrant, inclusive workplace where your voice matters
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