Senior Director of Marketing leading strategy and execution for FairCom's new product in new markets. Requires technical expertise and leadership in B2B marketing with a strong focus on innovation and brand management.
About the role
- Marketing Executive at Smeetz focusing on rebuilding the marketing function, content creation, and performance oversight. Managing communication and collaboration across various teams for effective marketing strategies.
Responsibilities
- Lead Smeetz’s overall marketing communication by producing clear and consistent content across the website, LinkedIn, product updates, and customer stories.
- Own all core messaging and copywriting, ensuring clarity and consistency across the website, campaigns, and sales materials.
- Oversee performance marketing activities run by external consultants, setting objectives, aligning messaging, and tracking ROI.
- Collaborate with the Go-To-Market Engineer to build the foundations of a scalable inbound engine, including content, lead flows, and basic automation.
- Support GTM teams (Sales, SDR, Product, CS) with aligned messaging, enablement materials, and customer or product storytelling.
- Establish a predictable marketing operating rhythm, including planning, publishing, campaign execution, and performance reporting.
Requirements
- 2-3 years of experience in SaaS marketing, ideally in a demand generation, content, or product marketing role.
- Strong copywriting and storytelling skills, with examples of past work across web, product, and communication assets.
- Experience creating structured content systems (calendars, workflows, cadences) and managing communication across multiple channels.
- Solid understanding of performance marketing and how to manage or collaborate with external consultants/agencies.
- Experience working cross-functionally with Sales, SDRs, Product, and Customer Success.
- Ability to analyse marketing performance, interpret data, and present clear insights.
- Fluent in English and French or German(written and spoken); other languages are a plus.
Benefits
- Recognition of your successes through career growth, ownership opportunities, and an equity option package
- A supportive team environment that values collaboration, continuous improvement, and mutual respect
- A performance-driven culture that celebrates outcomes and innovation
- The chance to lead high-impact projects in a fast-scaling company
- A vibrant, inclusive workplace where your voice matters
- Flexible work hours and remote work options
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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