Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Design and manage automated CRM flows and campaigns as a key growth driver at Smartbroker. Collaborate across teams to enhance customer engagement and retention.
Responsibilities
- In this role, you will actively shape the entire customer journey: you will develop and manage automated CRM flows, newsletter formats and lifecycle campaigns.
- Through intelligent segmentation and data-driven personalization, you will ensure our target audiences are reached precisely and relevantly across all channels.
- In campaign management, you will take end-to-end responsibility — from strategic planning through cross-channel execution to performance measurement.
- Based on in-depth performance analyses, you will derive actionable insights and develop optimization strategies that sustainably increase our conversion and retention rates.
- As a growth driver, you will systematically identify cross- and upselling opportunities and implement measures that continuously increase Customer Lifetime Value.
Requirements
- Experience: At least 3–5 years of professional experience in CRM, email or lifecycle marketing — ideally within the financial sector or other highly regulated markets.
- Expertise: Strong knowledge of CRM systems (e.g., Salesforce, Bloomreach, HubSpot, or similar), segmentation, automation and customer-journey design.
- Analytical strength: You think in KPIs and funnels — and translate data into actionable initiatives.
- Regulatory understanding: You are familiar with the requirements for customer communications in the financial environment and know how to be effective within regulatory constraints.
- Communication & creativity: You have a good sense for tone, storytelling and what truly resonates with customers.
- Working style: You work in a structured, independent manner and proactively contribute ideas — with a passion for customer experiences and measurable results.
Benefits
- Scope to lead: You will take responsibility for our existing-customer marketing and actively shape growth and customer retention.
- Flexible work: Hybrid model (minimum 3 days/week in the Berlin office), modern tools and efficient processes.
- Professional development: Budget for training, certifications and conferences — plus space for personal projects and experiments.
- Team & culture: An ambitious team with a clear vision, short decision-making paths and a genuine hands-on mentality.
Job title
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Not specified
Degree requirement
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