Hybrid Existing Customer Marketing Manager

at Smartbroker AG

• Job title: Existing Customer Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Berlin, Germany

About the role

• Design and manage automated CRM flows and campaigns as a key growth driver at Smartbroker. Collaborate across teams to enhance customer engagement and retention.

Responsibilities

• In this role, you will actively shape the entire customer journey: you will develop and manage automated CRM flows, newsletter formats and lifecycle campaigns.
• Through intelligent segmentation and data-driven personalization, you will ensure our target audiences are reached precisely and relevantly across all channels.
• In campaign management, you will take end-to-end responsibility — from strategic planning through cross-channel execution to performance measurement.
• Based on in-depth performance analyses, you will derive actionable insights and develop optimization strategies that sustainably increase our conversion and retention rates.
• As a growth driver, you will systematically identify cross- and upselling opportunities and implement measures that continuously increase Customer Lifetime Value.

Requirements

• Experience: At least 3–5 years of professional experience in CRM, email or lifecycle marketing — ideally within the financial sector or other highly regulated markets.
• Expertise: Strong knowledge of CRM systems (e.g., Salesforce, Bloomreach, HubSpot, or similar), segmentation, automation and customer-journey design.
• Analytical strength: You think in KPIs and funnels — and translate data into actionable initiatives.
• Regulatory understanding: You are familiar with the requirements for customer communications in the financial environment and know how to be effective within regulatory constraints.
• Communication & creativity: You have a good sense for tone, storytelling and what truly resonates with customers.
• Working style: You work in a structured, independent manner and proactively contribute ideas — with a passion for customer experiences and measurable results.

Benefits

• Scope to lead: You will take responsibility for our existing-customer marketing and actively shape growth and customer retention.
• Flexible work: Hybrid model (minimum 3 days/week in the Berlin office), modern tools and efficient processes.
• Professional development: Budget for training, certifications and conferences — plus space for personal projects and experiments.
• Team & culture: An ambitious team with a clear vision, short decision-making paths and a genuine hands-on mentality.