Hybrid Director, Social Influencer & Partnerships

at Signet Jewelers

• Job title: Director, Social Influencer & Partnerships
• Job type: Full Time
• Experience level: Lead
• Salary: $150,000 - $180,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Irving, United States

About the role

• Director leading social media, influencer marketing, and brand partnerships for Signet Jewelers. Reporting into the Senior Director of Brand Marketing and collaborating across creative teams.

Responsibilities

• Partner with Agencies, Creative and Brand teams to ensure all storytelling ladders up to a unified brand voice and strategy across platforms.
• Oversee the creation and evolution of social content strategies, calendars, and frameworks that support key campaigns, product stories, tentpole moments, and cultural opportunities.
• Partner closely with PR and media teams to bridge earned, organic and paid efforts, aligning content strategies with full-funnel goals and audience segmentation.
• Own influencer and creator strategy from top to bottom—managing agency partners, budget, briefing, contracts, content delivery, and performance reporting.
• Develop long-term creator relationships (ambassadors) that ladder up to brand values and extend across tentpole campaigns, gifting strategies, and affiliate opportunities.
• Partner with Owned Channels, PR, Creative, and Media to maximize integration of influencer content across brand campaigns, press moments, and paid plans.
• Lead briefings, product selection, and order fulfillment with detailed tracking and templates for influencers and internal stakeholders.
• Lead the development and execution of strategic brand activations, athlete/musician/celebrity collaborations, and sponsorships—ensuring robust social and influencer extensions that drive amplification.
• Oversee contract management for talent and partnership agreements, collaborating closely with Legal and internal stakeholders to ensure timely review, compliance, and execution.
• Collaborate with Creative and Cross-Functional teams to bring brand activations to life through digital storytelling and community engagement.

Requirements

• 8+ years of experience in social media, influencer marketing, and brand partnerships, ideally within fashion, beauty, retail, or lifestyle sectors.
• Proven track record of developing innovative, results-driven social and influencer campaigns.
• Strong leadership and team management experience, with the ability to inspire and grow high-performing talent.
• Deep understanding of social platforms (TikTok, Instagram, Facebook, YouTube, Pinterest), creator economy, and digital storytelling.
• Deep understanding of paid social and ability to translate media plans into content based on platform, funnel and audience.
• Creative thinker who can bring a brand voice to life across a variety of consumer-facing touchpoints.
• Experience managing agency teams with ability to provide clear strategic and creative direction.
• Highly organized with ability to oversee multiple projects and guide team priorities.
• Passion for brand building, cultural storytelling, and—of course—jewelry.

Benefits

• Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
• 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
• Generous Time Off – Recharge with a robust PTO package, plus company holidays.
• Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
• Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
• Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!