Analyst overseeing targeted marketing campaigns across the Morgan Stanley website, app, and Shareworks. Collaborating with teams to manage project lifecycles and improve marketing operations.
About the role
- Marketing Automation Specialist managing the marketing automation platform at SHI International Corp. Supporting campaign managers and ensuring effective marketing operations using Marketo and Microsoft Dynamics.
Responsibilities
- Support essential marketing operations initiatives in Marketo and Microsoft Dynamics such as managing form creation, lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing to support demand generation.
- Support event initiatives through planning of lead designation, and the creation and scheduling of follow-up nurture communications.
- Perform day-to-day email marketing activities and troubleshooting including multi-touch email nurturing program setup, scheduling, testing, data cleansing, and deployment.
- Support the technical execution of integrated marketing strategies through our marketing automation platform by creating and optimizing lead nurture program.
- Email marketing program development and execution, including segmentation, testing, and deployment.
- Assist in the maintenance of marketing automation integration with CRM and additional marketing applications.
- Manage marketing automation efforts and processes, proactively researching and implementing latest best practices, strategies, and industry standards to ensure continuous improvement.
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
Requirements
- Completed Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of marketing or technology industry experience.
- Experience with marketing automation and/or marketing operations.
- Knowledge of database management concepts and best practices.
- High-level understanding of regulations covering personal data e.g. GDPR, CCPA, PIPEDA, etc.
Benefits
- Continuous professional growth and leadership opportunities.
- Health, wellness, and financial benefits to offer peace of mind to you and your family.
- World-class facilities and the technology you need to thrive – in our offices or yours.
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