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Marketing Operations Specialist enabling efficient, data - driven marketing execution across campaigns, events, and digital channels. Supporting planning and delivery of marketing programs.
About the role
- Direct and oversee the marketing operations function to ensure alignment with GSK’s strategic goals and business objectives.
- Develop and implement a long-term vision for marketing operations, driving efficiency, scalability, and innovation.
- Serve as a trusted advisor to senior stakeholders, providing insights and thought leadership on operational excellence.
- Establish robust frameworks for identifying, tracking, and resolving operational issues across teams, systems, and vendors.
- Act as a primary escalation point for critical issues, ensuring timely resolution with minimal impact to marketing activities.
- Lead the design, implementation, and optimization of system integrations between Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud (SFDC), and other marketing technologies.
- Partner with data teams to ensure seamless data flows, technical infrastructure, and alignment with marketing objectives.
- Drive digital transformation initiatives that enhance marketing efficiency and effectiveness.
- Build, lead, and mentor a high-performing team of marketing operations professionals, fostering a culture of collaboration, innovation, and continuous improvement.
- Oversee relationships with external vendors, ensuring service quality, compliance, and alignment with GSK’s operational standards.
- Implement monitoring frameworks to track marketing operations performance, system health, and vendor outputs.
Requirements
- Bachelor's degree in marketing, Business, or related field.
- 10+ years of experience in marketing operations, marketing technology or similar functions.
- Experience leading cross-functional teams and driving operational improvements in complex environments.
- Experience with Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud (SFDC), including configuration, optimization, and integration or experience in similar platforms may be considered in lieu of Salesforce.
- Experience in documenting business and technical requirements and managing marketing technology projects through to completion.
- Proficiency in project management and marketing automation tools/platforms, including Salesforce Marketing Cloud, Tealium, and JIRA.
- Experience with martech integrations including DAM systems, CMS, CDP, and preference/consent management platforms.
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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