Analyst overseeing targeted marketing campaigns across the Morgan Stanley website, app, and Shareworks. Collaborating with teams to manage project lifecycles and improve marketing operations.
About the role
- Senior Marketing Automation Manager at Mod Op architecting and optimizing lifecycle and account-based marketing programs across email, ads, web, and sales activation.
Responsibilities
- End-to-end lifecycle strategy and execution (onboarding, nurture, expansion, re-engagement, renewal) across email, SMS/push, and web.
- ABM orchestration for target accounts: audience definition, activation, personalization, and sales plays.
- Data architecture, consent, and platform governance to ensure accuracy, scale, and compliance.
- Experimentation roadmap, performance reporting, and insights-to-action processes.
- Cross-functional intake, prioritization, and communication with clear SLAs.
- Design, build, and iterate multi-stage, multi-channel journeys; establish entry/exit, suppression, fail-safes, and QA.
- Define and operationalize scoring (lead/account), lifecycle stages (Lead, MQL, SQL, Opp) and ABM stages.
- Maintain deliverability and list health; oversee IP/domain warmups, list hygiene, and authentication (SPF/DKIM/DMARC).
- Partner with RevOps to align CRM objects/fields, routing, attribution, and funnel definitions; manage change control.
- Stand up robust testing (A/B, multivariate); calculate sample sizes and statistical thresholds; document learnings.
- Build dashboards for execs and operators; socialize insights and own quarterly roadmap proposals.
- Vendor management: evaluate tools, negotiate contracts, manage budgets, and coordinate support/escalations.
- Mentor junior specialists/contractors; enforce naming conventions, templates, documentation, and UAT checklists.
- Architect scalable multi-step journeys with clear entry/exit, suppression, and fail-safes; enforce QA/UAT and change control.
- Build modular, personalized assets and templates; manage dynamic content and tokens.
- Own data architecture and hygiene: objects/properties, field dictionaries, dedupe, enrichment, and sync rules with CRM.
- Orchestrate automations and data jobs for imports, transforms, and segmentation.
- Implement consent and preference management aligned to CAN-SPAM/CASL/GDPR/CCPA, including subscription types and preference centers.
- Safeguard deliverability and sender reputation: IP/domain warmup, list hygiene, bounce/complaint monitoring, and authentication. (SPF/DKIM/DMARC; BIMI where applicable)
- Standardize tracking and attribution; build dashboards for campaign, funnel, and revenue impact.
- Administer environments, roles, and governance for scale and compliance.
- Lead experimentation: A/B and multivariate testing with sample sizing, success criteria, and roll-out plans across programs.
- Define ICP/TAM and account hierarchies; calibrate fit, intent, and buying-stage models.
- Establish account and persona segments with MQA thresholds and routing SLAs; align with Sales/SDR plays.
- Orchestrate cross-channel activation and personalization: account-based ads, website experiences, and sales alerts/cadences synced to MAP/CRM and ad platforms.
- Operationalize keyword/intent topics and surge monitoring; trigger lifecycle and sales motions from account engagement signals.
- Connect ABM platforms with MA platforms for coordinated journeys, suppression logic, and measurement; maintain audience sync integrity.
- Measure and report ABM impact: account engagement, stage progression, MQAs, pipeline/ACV influenced, deal velocity, and coverage; iterate creatives, messages, and frequency caps.
- Enable Sales with practical views and playbooks: buying committees, activity digests, and next-best-action guidance embedded in CRM.
- Govern privacy and consent for ad personalization and cookies; coordinate with Security/IT on data sharing and retention policies across ABM and MAP.
Requirements
- 6–10 years in lifecycle/marketing automation, including 3–5 years hands-on ownership of HubSpot, Marketo and/or SFMC at scale.
- 2+ years running ABM programs in Demandbase and/or 6sense (audience building, orchestration, measurement).
- Demonstrated impact on revenue metrics: increased MQL→SQL rates, MQA creation, influenced pipeline/ACV, and deal velocity.
- Strong email development fundamentals (HTML/CSS) and deliverability expertise; practical SQL for audience and QA; comfort with APIs/JSON webhooks.
- Proven CRM alignment (Salesforce preferred): object/field mapping, routing, attribution, and data QA.
- Deep understanding of privacy and compliance (CAN-SPAM, CASL, GDPR, CCPA/CPRA) and consent management across channels.
- Excellent program management, stakeholder communication, and documentation; experience leading cross-functional initiatives.
Benefits
- Health and Life Insurance for employees and family, access to Vision benefits, Telemedicine services, Psychology support and others.
- On the job training and career growth opportunities.
- Access to LinkedIn courses.
- Fully remote job.
- Talented team environment, collaborative offices, fun company culture with a great balance of work and play.
- Vacations are granted by day or weeks according to employee approved request.
- Salary with yearly review and competitive benefits.
- Competitive compensation based on experience and skill set.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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