Hybrid VP, Data360 Product Marketing

at Salesforce

• Job title: VP, Data360 Product Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $230,600 - $368,900 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Vice President of Product Marketing responsible for the marketing strategy of the Salesforce Data360 platform. Leading product positioning, messaging, and demand generation efforts within the enterprise market.

Responsibilities

• Develop and evolve a compelling narrative and value proposition for Data360.
• Lead the team that builds all collateral (website, digital, videos, demos, enablement, etc.) for Data360 to reflect the positioning and showcase the vision of our overall solution.
• Partner with Product Management teams for the key Platform products and solutions to ensure the narrative is tied together.
• Develop and refine customer segmentation; understand and document detailed customer personas and needs.
• Build and maintain a robust demand generation engine to ensure a healthy, constantly progressing pipeline that aligns with the sales objectives.
• Oversee the creation and execution of high-impact, multi-channel marketing campaigns to drive marketing and sales qualified leads, and ultimately, customer acquisition and expansion.
• Launch new Data360 solutions and capabilities in tight coordination with Product and Sales leadership at Salesforce events.
• Drive field readiness and enablement for new Data360 solutions and capabilities.
• Work closely with industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market.
• Communicate effectively and frequently to ensure all stakeholders across product, sales, product marketing, marketing, and customer success are aligned in a highly matrixed organization.
• Define and track key performance indicators (KPIs) and regularly report on the performance of product marketing initiatives.
• Develop and grow a team of diverse product marketing talent.

Requirements

• 10+ years of product marketing experience in B2B SaaS, with a minimum of 5 years in a leadership role.
• Proven track record of launching and growing products in the enterprise space, preferably data platforms or similar technology.
• Outstanding written and verbal communication skills, with the ability to craft compelling stories for diverse audiences.
• Proven ability to work cross-functionally and build strong relationships with stakeholders at all levels of an organization.
• Demonstrated experience in synthesizing and translating market needs into product requirements; ability to manifest the product vision/direction via compelling positioning and messaging.
• Ability to influence and deliver results in global, matrixed environments composed of internal and external stakeholders.
• Ability to travel domestically and internationally ~25% of the time.

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program