Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- VP of Product Marketing to lead narrative and positioning for Ataccama’s AI enterprise solutions. Collaborate across teams to capture demand and enhance customer retention in regulated industries.
Responsibilities
- Market Narrative & Positioning: Own and evolve our platform narrative. You will define how we move the market to recognize that our comprehensive data quality platform– with data quality, lineage, observability, and cataloging, is the most comprehensive and innovative approach to achieving data trust.
- Strategic Alignment: Map all product marketing efforts directly to Ataccama’s strategic objectives, specifically around promotion of our agentic platform, achieving repeatable success in financial services and insurance, and establishing SI and tech partners as growth accelerators.
- Go-To-Market (GTM) Strategy: Define the Ideal Customer Profile (ICP), key personas, and full-funnel content strategies. You will orchestrate impactful product launches that best showcase our innovations in a clear and differentiated way.
- Vertical Excellence: Partner with Field CDOs to develop vertically tailored messaging and buying journeys, specifically for the Financial Services, Insurance, and Life Sciences sectors.
- AEO & AI-Led Discovery: Lead the mandate for Answer Engine Optimization (AEO) by structuring cornerstone content for deep semantic understanding, ensuring Ataccama is the "share of answer" leader in AI-curated search results.
- Sales & Partner Enablement: Deliver the "arsenal" of tools, training, and co-marketing value propositions that allow our Sales team and partners to win in the market.
- Analyst Relations: Provide industry analysts with irrefutable evidence of our vision and execution to maintain and grow our MQ/Wave leadership. Involve analysts in strategy discussions to ensure we incorporate their feedback into key decision points.
- Competitive Intelligence: Partner with Product and Corporate Development to stay ahead of how competitor strategies are evolving and ensure our product, marketing, and sales enablement strategies adapt accordingly.
- Operational Excellence: Design and scale repeatable product marketing processes that support global growth, multi-product complexity, and consistent execution across regions and teams.
Requirements
- Proven B2B Product Marketing Success: You have 10+ years experience elevating brand perception and accelerating growth through the development of differentiated positioning, sales enablement tools, and GTM strategies.
- Strategic Thinker: You can translate complex technical concepts like data trust and its role in the modern AI stack into tangible business outcomes.
- Data-Driven Leader: You are obsessed with KPIs like pipeline growth, share of voice, and marketing-influenced revenue.
- Human-Centric Storyteller: You believe in clarity over noise and have a knack for bringing levity and engagement to technical topics like data management.
- Expert Collaborator: You believe in strong partnerships across GTM teams and can create outcome-driven routines and feedback loops with Product, Sales, Marketing, and Customer Success.
- Industry Expertise: Experience in data management and/or regulated industries (Finance, Insurance, Life Sciences) is highly preferred, but not required.
- Curiosity & Creativity: Ability to think outside the box when it comes to content and campaigns, and the desire to drive organizational and operational transformation with AI.
- People & Executive Leadership: Experience building, leading, and scaling high-impact product marketing organizations, setting clear vision, operating cadence, and performance standards.
Benefits
- Long-Term Incentive Program
- Get paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-being
- 5 sick days
- The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family
- "Bring Your Friend" referral program
- Flexible working hours & hybrid work setup
- Annual package for mental health support
- RRSP plan available
- Corporate discounts on travel, fitness, attractions, and shopping
- Health, vision, and dental benefits
- Conference tickets to the best industry events of the year
- Online courses & company access to Udemy to hone your skills
- Kitchen stocked with fresh fruit and juice, teas, and the best coffee
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
GMP Specialist coordinating document - based inspections for international regulatory authorities. Supporting clients with documentation during inspections at their sites, primarily for Vetter Pharma.
Júnior Product Marketing Analyst with event planning and brand activation experience at Edify, an EdTech company innovating learning solutions in Brazil.
Head of Commercial at Reach Industries overseeing go - to - market strategy and execution. Leading sales initiatives and IBM teams in a fast - paced environment.
GMP Cleaner responsible for maintaining a manufacturing facility through effective cleaning strategies and adherence to GMP standards. Join CSI International for a quality - driven team.
Director of Product Marketing at Adobe shaping customer engagement through strategic direction. Driving adoption and measurable business impact in a subscription - based environment.
Product Marketing Associate at Taco Bell focusing on consumer insights and new product development. Collaborating with teams to launch innovative products and drive sales growth through strategic marketing plans.
GTM Manager responsible for building and activating partner ecosystem for HP ZGX and AI Solutions. Collaborating with cross - functional teams to translate ecosystem capabilities into packaged solutions and revenue plays.
GTM Manager managing partnership ecosystem for HP Z Boost and centralized compute solutions. Identifying workflow partners and developing scalable solution blueprints with cross - functional teams.
Senior Product Marketing Manager driving product understanding and go - to - market strategy at Rewards Network. Collaborating across teams to enhance product adoption and customer engagement.