Influencer Specialist to identify, onboard, and manage partnerships with content creators for BetWarrior. Driving brand awareness and engagement through influencer - led strategies in Brazil’s regulated sports betting market.
About the role
- Social Media Manager activating social strategies for Salesforce's SMB audience. Creating engaging content and steering community interactions to enhance brand presence.
Responsibilities
- Develop and execute the organic social media strategy and editorial calendar for the SMB segment across all relevant channels, including social plans for product launches, events, and key initiatives.
- Create, edit, and publish engaging, on-brand social media content across all platforms.
- Manage the day-to-day execution of the organic social media calendar, including content ideation, publishing, and active community management.
- Lead influencer marketing initiatives, collaborating with external partners to co-create and promote content and events.
- Partner with cross-functional teams (Product Marketing, Demand Generation, Events, Content, and Creative) to identify content opportunities and execute integrated social campaigns.
- Analyze and report on social media performance, providing data-driven recommendations and insights to internal stakeholders and partners for continuous improvement.
- Monitor the social landscape, identify emerging trends, competitor activities, and platform innovations to inform and adjust strategy.
Requirements
- 5+ years experience managing social media marketing for a leading brand, ideally with experience marketing to the SMB audience.
- Deep working knowledge of social best practices across popular social media platforms – Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
- Exceptional writing skills and ability to craft compelling posts for complex stories.
- Examples of work demonstrating the ability to create fun, high-quality, engaging innovative social media content and campaigns.
- Creative thinker with an innate visual aesthetic.
- Strong stakeholder management and project management skills.
- Hands-on knowledge of digital media tools – digital photography, basic Photoshop/photo editing skills, knowledge of apps commonly used for creating social content such as Canva, Adobe Suite, and CapCut.
- Willingness to adapt and flex as our team's needs and priorities evolve.
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- an employee stock purchasing program
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