Hybrid Manager, Marketing Strategy – Influencers

at Capcom

• Job title: Manager, Marketing Strategy – Influencers
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $110,000 - $130,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Manager of Influencer Marketing Strategy at Capcom executing influencer marketing activations and campaigns. Requires excellent understanding of gaming and pop culture with 5-8 years experience.

Responsibilities

• Define the organization’s overall influencer strategy across paid and organic programs
• Develop and maintain influencer documentation for the organization
• Work with cross functional analytics teams to set up dashboards and establish KPIs
• Plan and execute paid influencer campaigns from strategy development to product launch
• Source, evaluate, and select influencers ensuring target audiences and creative concepts drive measurable returns
• Monitor, report, and analyze campaign and test results
• Develop and execute the influencer program strategy
• Manage the influencer agency and build relationships with content creators
• Collaborate with internal teams to provide necessary assets and maintain brand guidelines
• Define and report on program KPIs to measure impact

Requirements

• 5 ~ 8+ years of progressively complex related experience in influencer marketing management, preferably from an influencer agency or brand-side in the gaming/entertainment industry
• Experience managing and executing influencer marketing campaigns through an external agency or via influencer marketing platforms
• Excellent understanding of gaming, and pop culture with exceptional taste and an eye for what resonates with consumers and how to leverage trends
• Experience with and proficient use of the basics of Excel (pivot tables, formulas, charts, etc.), PowerPoint, and other necessary digital tools including research and analysis tools
• Effective communication and interpersonal skills to communicate and collaborate with staff of all levels and divisions, including executive management, as well as internal and external partners
• Ability to work independently, prioritize initiatives effectively, and learn new skill sets and tools quickly
• Must be a pro-active team player that is detail oriented, self-motivated and time efficient.
• Bonus Points: Experience managing social media pages for other businesses
• Analytical skills
• Strong interest in console/PC video games.

Benefits

• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.