Influencer Marketing Manager developing campaigns and partnerships for OPUS and someday fashion brands in Hamburg. Overseeing influencer strategy, network, and content creation.
About the role
- Influencer Coordinator supporting influencer marketing and PR initiatives at VICI. Focus on collaborations, content creation, and expanding influencer talent base.
Responsibilities
- Works with both paid and gifted influencers and managers on a daily basis to review selections and process orders
- Communicates with influencer partners and/or their managers to ensure all orders are being processed accurately and in a timely fashion
- Leads the daily influencer sales orders, records information in NetSuite and works with the product teams when needed
- Owns creation and upkeep of product request/gifting forms for outfit selections
- Helps get all PR requests sent out in a timely fashion and provides appropriate tracking information
- Assists in reviewing influencer content and sharing across all social media platforms; works closely with social marketing team to ensure content needs are met and fulfilled plus partners and collaborates on content plan
- Partners with the influencer team in sharing product feedback with the merchandising team
- Assists with negotiating and managing contracts, budgets, and deliverables for influencer campaigns, ensuring alignment with brand objectives and KPIs
- Drafts influencer talking points and creates briefs
- Reviews influencer content once live to ensure deliverables are met and collect feedback to share with the larger team
- Identifies key influencers to potentially partner with in paid campaigns and other brand initiatives
- Assists manager in mapping out influencer calendar
- Identify and cultivate relationships with relevant influencers and content creators in the fashion and lifestyle space
- Creates and develops outreach emails to influencers that are polished and on-brand for gifting and key campaigns
- Helps manager with gathering insights as well as weekly and monthly reporting on collaboration performance
- Manages campaign building/reporting in platform
- Responsible for compiling key metrics as needed to support Influencer Marketing Partnerships and reporting
- Sets up and maintains influencer promo codes
- Supports influencer team with influencer outreach, follow-ups, and confirmations for influencer events, along with other tasks as needed
- Supports influencer team with influencer event execution and assists/attends key influencer events
- Supports other ad-hoc marketing projects (i.e., gifting initiatives, giveaways, influencer collaborations, etc.)
- Packs and ships product to key influencers and content creators as needed
- May perform other duties as assigned in support of the overall success of the company
Requirements
- Bachelor’s Degree in Marketing, Communications, or in a related field preferred
- 2-3 years’ experience in Influencer Marketing Field, preferably within the fashion, beauty, or lifestyle industry
- Ability to read, write, speak and understand the English language fluently, and communicate verbally and in writing at a professional level
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