PR & Influencer Marketing Manager leading strategies and execution for tourism accounts. Creating impactful communication plans and overseeing PR initiatives within a global communications agency.
About the role
- Influencer Specialist to identify, onboard, and manage partnerships with content creators for BetWarrior. Driving brand awareness and engagement through influencer-led strategies in Brazil’s regulated sports betting market.
Responsibilities
- Build BetWarrior’s influencer squad from scratch in Brazil
- Lead end-to-end influencer partnerships: prospecting, negotiation, contracting, briefing, content activation, and performance tracking
- Manage a portfolio of micro, mid-tier, and macro influencers across sports and entertainment
- Define and monitor KPIs for influencer campaigns (reach, engagement, conversion, CPA)
- Collaborate cross-functionally with Brand, Performance, CRM, and Legal teams
- Manage influencer contracts, briefs, payment workflows, and tracking links
- Stay ahead of trends in Brazilian social media, sports content creation, and the betting and entertainment space
Requirements
- 3+ years of experience in influencer marketing, talent management, or content partnerships
- Proven ability to identify, approach, and negotiate with content creators independently
- Deep understanding of the Brazilian social media landscape (Instagram, TikTok, YouTube, Kwai, Twitch)
- Analytical mindset with experience tracking campaign performance metrics
- Excellent communication, relationship management, and negotiation skills
- Highly organized and autonomous
- Intermediate to advanced written and spoken proficiency in Spanish and/or English
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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