Hybrid Senior Manager, Demo Product Marketing – Global Public Sector

at Salesforce

• Job title: Senior Manager, Demo Product Marketing – Global Public Sector
• Job type: Full Time
• Experience level: Senior
• Salary: $155,400 - $233,200 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Senior Lead, Demo Product Marketing defining and elevating Public Sector demo experience across Salesforce platform. Partnering with cross-functional teams to deliver high-quality, mission-relevant demos.

Responsibilities

• Define the overarching Public Sector demo strategy across GPS (Defense, Intel, Federal, SLED, Nonprofit, Education).
• Build differentiated, mission-specific demo narratives that highlight AI, trusted data, security, interoperability, and platform value.
• Translate complex technical capabilities into clear, compelling demo storylines tied to real Public Sector use cases.
• Partner with PMM to align demos to product positioning, roadmap, and the evolving Agentforce/Missionforce story.
• Lead the development of demos for flagship events including Dreamforce, World Tour D.C., State & Local Summit, and industry conferences (AUSA, GEOINT, DoDIIS, Fed events).
• Work closely with Solution Engineering to script, QA, refine, and pressure-test demos.
• Own demo consistency, quality, security, and compliance across all GPS stages.
• Build reusable demo “building blocks” that scale across regions (AMER, EMEA, ANZ).
• Serve as the connective tissue between Product Marketing, SE, Industry Advisors, Field Marketing, and Event teams to ensure demos land with precision.
• Lead demo reviews, checkpoints, and executive approvals for high-stakes moments.
• Influence product and PMM teams with insights from the field on demo gaps, capabilities needed, and mission-specific use cases.
• Create demo kits, scripts, guidance, and training materials for SEs, AEs, and Partner teams.
• Enable sellers to confidently deliver Public Sector–relevant demos aligned to regional missions and requirements.
• Support executive engagements and SICs with curated demo storylines that deepen account strategy.
• Work closely with the Missionforce team to infuse defense, intelligence, and aerospace narratives into the Salesforce platform demo ecosystem.
• Build demos that reflect mission scenarios such as readiness, cyber operations, logistics, case management, intel fusion, and secure collaboration.

Requirements

• 10+ years in Product Marketing, Solution Engineering, Technical Marketing, or Product Strategy; Public Sector experience strongly preferred
• Demonstrated expertise building or delivering complex product demos
• Strong understanding of AI, data integration, analytics, security, and platform technologies
• Ability to translate technical product capabilities into mission-aligned stories
• Exceptional storytelling, narrative development, and communication skills
• Highly collaborative — able to work across Product, PMM, SE, Industry, and Field Marketing
• Experience with demo readiness for large-scale events strongly desired (Dreamforce, World Tours, defense/intel shows)
• Ability to operate in high-stakes, high-visibility environments with executive stakeholders
• Strong program management skills and meticulous attention to detail
• Ability to travel for flagship events and executive engagements

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program